Experience: 2–3 Years

Employment Type: Full time

Work Location: Bangalore | Work from Office

Job Summary

We are looking for a Performance Marketer with 2–3 years of hands-on experience in performance marketing, with strong expertise in Google Ads and Meta Ads.

The candidate will be responsible for planning, executing, optimizing, and analyzing paid advertising campaigns to generate quality leads, improve conversions, and support business growth.

Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns, including Search, Display, YouTube, and Re marketing.
- Manage and optimize Meta Ads campaigns across Facebook and Instagram.
- Develop performance marketing strategies focused on lead generation and conversions.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Monitor and optimize key metrics such as CPL, CPC, CTR, CPA, conversion rate, and ROAS.
- Create and test ad copies, creatives, audiences, and campaign strategies.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Track campaign performance and identify opportunities for improvement.
- Set up and monitor conversion tracking, Meta Pixel, Google Analytics/GA4, and Google Tag Manager.
- Conduct A/B testing to improve campaign performance and lead quality.
- Prepare regular campaign performance reports with actionable insights.




- Work closely with content and design teams to develop effective ad creatives and landing pages.
- Stay updated with the latest trends, tools, features, and best practices in Google and Meta advertising.

Required Skills

- 2–3 years of experience in Performance Marketing.
- Strong hands-on experience with Google Ads and Meta Ads.
- Good understanding of paid lead-generation campaigns.
- Knowledge of Google Analytics/GA4 and Google Tag Manager.
- Strong analytical and data interpretation skills.
- Good understanding of conversion tracking, re marketing, audience targeting, and campaign optimization.
- Ability to manage multiple campaigns and advertising budgets effectively.
- Good communication, reporting, and problem-solving skills.
- Preferred Qualifications
- Experience in B2B lead generation will be an advantage.
- Experience in IT, SaaS, Telecom, Cloud, or Technology industries is preferred.
- Candidates with a proven track record of improving campaign performance and generating quality leads will be preferred.

What We’re Looking For A results-driven professional who can take ownership of paid marketing campaigns, analyze performance data, continuously optimize campaigns, and contribute to consistent lead generation and business growth. If you have strong hands-on experience in Google Ads and Meta Ads and are passionate about performance marketing, we would love to hear from you.

📌 Performance Marketer (Bengaluru)
🏢 Asttecs
📍 Bengaluru