Performance Marketer

Location: Janakpuri, New Delhi (Onsite – Full-Time)

Ad Budget Managed: ₹50K – ₹1.5 Lakh/month (Google + Meta)

Experience: 4+ Years

If your idea of performance marketing goes beyond simply running ads and hitting publish,we'd love to meet you. We are seeking a Performance Marketer who understands the fulllifecycle of paid campaigns, makes decisions backed by data, and takes complete ownership from strategy and execution to measurable business outcomes.

ABOUT CAO JEWELLERY

Cao Jewellery is a handcrafted statement jewellery brand on a mission to change the way the world experiences jewellery. We believe that beautifully crafted, meaningful pieces shouldn't be reserved for the few, they should be within reach of every person who desires them.

ROLE OVERVIEW

Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)and Google Ads (Search, Display & Shopping) for us. You manage monthly ad budgets between ₹50K and ₹1.5 Lakh across platforms — not just running ads, but building structured, insight-led campaigns that drive measurable business outcomes.

WHAT WE MEAN BY 'PERFORMANCE MARKETER'

A performance marketer at Cao is someone who:

- Understands and builds campaign architecture — not as an executor, but as a strategist who knows when to follow best practices and when to break them
- Can identify audience signals, creative fatigue, and funnel drop-offs and act on them proactively
- Handles budget allocation with precision and confidence — not guesswork or over-spend
- Sets a clear optimisation hypothesis for every test — no random changes, no open loops
- Reviews their own campaign data, tracks their own KPIs, and holds themselves to a performance standard before anyone else does
- Treats every underperforming campaign as data, not as failure

KEY RESPONSIBILITIES

Campaign Strategy & Execution




- Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and GoogleAds (Search, Display & Shopping)
- Manage monthly ad budgets of ₹50K–₹1.5 Lakh across Google and Meta — with full accountability for spend efficiency
- Build structured campaign architecture: audience segmentation, funnel mapping, ad setorganisation
- Own and optimise campaigns end-to-end — not just run them

Accountability & Reporting
- Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate
- Build performance reports with clear insights and actionable recommendations — not just data dumps
- Share weekly performance reviews: what worked, what didn't, and what's changing
- Maintain dashboards, campaign documentation, and audit trails

Testing & Optimisation
- Design and execute A/B tests across creatives, audiences, landing pages, and copy withclear hypotheses
- Identify patterns in performance data and translate them into optimisation actions
- Conduct competitor and trend research to stay ahead of the curve
- Raise blockers early — waiting until a campaign fails before flagging it is not acceptable

Tracking & Infrastructure
- Ensure accurate tracking via GA4, GTM, and Meta Pixel / Events Manager
- Coordinate with creative and performance teams for timely asset delivery
- Proactively flag tracking issues, attribution discrepancies, and data gaps

WHAT WE'RE LOOKING FOR

- 4+ years experience in Meta Ads Manager and Google Ads
- Exposure to D2C, lifestyle, or premium ecommerce brands
- Demonstrated ability to strategise campaigns — not just execute
- Experience managing high-ticket or jewellery/luxury brands
- Hands-on experience managing ₹30K– ₹1L/month budgets
- Strong understanding of campaign structure,targeting, budgeting, and funnels
- Network in the jewellery or creative industry
- Working knowledge of GA4, GTM, Meta Events Manager
- Experience with shopping campaigns and product feed optimisation
- Radical ownership over your campaigns and outcomes
- Self-directed — needs zero hand-holding
- Strong analytical and reporting skills Transparent communication and structured thinking

📌 Performance Marketer (Delhi)
🏢 CAO Jewellery
📍 Delhi