Role & Responsibilities

- Lead and drive the national sales strategy to achieve business growth, disbursement, portfolio, and profitability targets across all regions.

- Develop and implement annual and monthly sales plans in line with the organization's business objectives.

- Manage and provide strategic direction to Regional Sales Managers, Divisional/Area Managers, Branch Managers, and field sales teams.

- Drive JLG loan origination, customer acquisition, disbursement, and portfolio growth while maintaining portfolio quality.

- Identify recent markets, states, districts, and branch expansion opportunities to strengthen the organization's geographical presence.

- Monitor key business parameters including disbursement, active borrowers, loan portfolio, productivity, customer acquisition, branch performance, and employee productivity.

- Establish and monitor branch-wise, region-wise, and individual sales targets and ensure timely achievement.

- Ensure adherence to RBI regulations, company policies, JLG lending guidelines, KYC norms, and internal controls throughout the sales process.

- Monitor portfolio quality in coordination with the Collection/Recovery team and take corrective action wherever required.

- Analyse MIS and business dashboards to identify performance gaps and implement appropriate action plans.

- Develop effective strategies for customer acquisition, retention, cross-selling, and branch productivity.

- Build and maintain strong relationships with customers, employees, local stakeholders, and other relevant business partners.

- Identify opportunities for cost optimization and improvement in sales productivity and operational efficiency.

- Recruit, develop, coach, and retain high-performing sales leadership and field teams.

- Conduct regular business reviews with regional and branch leadership teams and ensure accountability for performance.

- Prepare and present business performance reports,



forecasts, and strategic plans to the Senior Management.

- Ensure strong implementation of the organization's Code of Conduct, customer protection principles, and ethical sales practices.

- Lead change initiatives and contribute to the organization's long-term business expansion and profitability.

Preferred Candidate Profile

- Education: Postgraduate degree in Business Administration, Finance, Management, or a related discipline.

- Experience: 1218 years of relevant experience in microfinance/NBFC/banking, with significant experience in unsecured JLG lending.

- Proven experience in managing multi-state and large-scale sales operations within the microfinance sector.

- Strong understanding of the JLG business model, rural/semi-urban customer acquisition, group formation, loan disbursement, and portfolio management.

- Demonstrated track record of achieving sales, disbursement, portfolio growth, and productivity targets.

- Experience managing Regional Sales Managers and large field sales teams across multiple locations.

- Strong understanding of KYC, RBI regulations, customer protection, responsible lending, and microfinance operational practices.

- Strong analytical and decision-making skills with the ability to interpret MIS, productivity, portfolio, and business performance data.

- Excellent leadership, communication, negotiation, and team-management skills.

- Ability to build a performance-driven and customer-centric sales culture.

- Strong strategic thinking with the ability to convert business objectives into actionable regional and branch-level plans.

- Willingness to travel extensively across branches and operational locations.

- Experience in branch expansion, market development, and scaling microfinance operations will be preferred.

- Candidates currently working with NBFC-MFIs, microfinance institutions, small finance banks, or other organizations with a strong JLG lending portfolio would be preferred.

📌 National Sales Manager (New Delhi)
🏢 Weldon Fincap Private Limited (HindSe)
📍 New Delhi