Modern Trade Sales Officer/ASM (FMCG)

Job Summary

We are looking for a ASM/Sales Officer Modern Trade to drive sales, distribution, product availability, visibility and execution across assigned Modern Trade stores/chains.

The role will be responsible for achieving sales targets, managing store-level execution, ensuring stock availability, implementing promotions, maintaining retail relationships and coordinating with distributors and internal teams.

Candidates with 1-6 years of relevant FMCG Modern Trade experience are preferred.

Key Responsibilities

- Achieve monthly and quarterly sales targets for assigned Modern Trade stores/chains.
- Drive primary and secondary sales through effective store-level execution.
- Ensure availability of core SKUs, new products and promotional packs.
- Visit assigned stores and ensure planned store coverage.
- Maintain high on-shelf availability and proper shelf placement.
- Ensure planogram compliance, correct facings and product visibility.
- Monitor stock levels, stock rotation, expiry, damages and ageing.
- Ensure timely order/indent placement and follow up with store and purchase teams.
- Execute in-store promotions, price-offs, combos, displays and promotional activities.
- Ensure proper deployment and upkeep of POSM/visibility elements.
- Track competitor pricing, promotions, shelf visibility and new product launches.
- Build strong relationships with Store Managers, Category Managers, Purchase/Store teams and other relevant stakeholders.
- Coordinate with merchandisers and promoters wherever applicable.




- Resolve store-level issues related to billing, delivery, damages, returns, schemes and credit notes.
- Coordinate with distributors, Supply Chain, Finance and Marketing teams for smooth execution.
- Prepare daily/weekly store visit reports and maintain accurate sales MIS.
- Track sales, stock cover, SKU availability, store productivity and other relevant metrics.
- Provide market intelligence on competition, pricing, launches and consumer trends.
- Identify store-level gaps and take ownership of closing them.

Candidate Profile

- 16 years of experience in FMCG / Modern Trade sales.
- Hands-on experience in Modern Trade / Modern Retail is preferred.
- Experience handling supermarkets, hypermarkets or convenience chains.
- Experience with accounts such as Reliance Retail, DMart, Spencers, SPAR, More, Metro, Star Bazaar, Nature’s Basket or similar Up-to-date Trade formats will be an advantage.
- Graduate; MBA preferred but not mandatory.
- Strong sales execution, ownership and follow-up skills.
- Good communication, negotiation and relationship-management skills.
- Good working knowledge of MS Excel and sales MIS/reporting.
- Strong problem-solving ability and attention to detail.
- Comfortable working in a field-oriented role with extensive travel.

Key Skills Modern Trade | Modern Retail | FMCG Sales | Retail Sales | Store Operations | Sales Target | Sales Execution | Distributor Management | Merchandising | Product Availability | In-Store Promotions | Stock Management | Retail Execution | Sales MIS | MS Excel | Relationship Management.

📌 Modern Trade - Sales Officer/ASM (FMCG) (Delhi)
🏢 Rage
📍 Delhi