Job Title: PPC Executive (Google Ads & Meta Ads)

Company: Brandhype Digital

Location: Dwarka, New Delhi (Hybrid)

Experience: 3–5 Years

Employment Type: Full-Time 0930-1830hrs

Working Days: Monday–Friday + 1st & 3rd Saturday

Work Mode: Hybrid

About the Role

We are looking for a results-driven PPC Executive with 3–5 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. The ideal candidate should have strong analytical skills, expertise in performance marketing, and a proven track record of generating quality leads while maximizing ROI.

Key Responsibilities:

- Plan, execute, manage, and optimize paid campaigns across Google Ads (Search, Display, Shopping, Performance Max & YouTube) and Meta Ads (Facebook & Instagram) .
- Develop and manage lead generation, e-commerce, brand awareness, remarketing, and audience segmentation campaigns.
- Conduct keyword research, competitor analysis, audience research, and campaign planning to maximize performance.
- Monitor daily campaign performance, budgets, bidding strategies, conversions, and overall account health to achieve business KPIs.
- Optimize campaigns by improving CTR, CPC, CPA, ROAS, conversion rates, and Quality Score through continuous testing and analysis.
- Create compelling ad copies, coordinate with the Design and Content teams for high-performing creatives, and perform A/B testing on ads, creatives, audiences, and landing pages.
- Configure and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, and Meta Pixel .
- Prepare and present weekly and monthly performance reports with actionable insights, recommendations, and growth opportunities.
- Collaborate closely with the SEO, Content, Design, Development, and Client Servicing teams to ensure campaign success and optimize landing page performance.
- Stay updated with the latest Google Ads, Meta Ads, digital marketing trends, algorithm updates,



and industry best practices to implement innovative performance strategies.

Requirements:

- 3–5 years of hands-on experience in PPC and Performance Marketing.
- Strong knowledge of Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio.
- Knowledge on E commerce platform Like AMAZON/Flipkart etc
- Experience in lead generation, e-commerce, and ROI-driven campaigns.
- Good understanding of conversion tracking, attribution models, remarketing, and audience segmentation.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
- Google Ads and Meta Certifications will be an added advantage.

generate performance dashboards, and provide recommendations to improve ROI. Collaboration with the design, content, and account management teams is expected to ensure cohesive digital strategies aligned with client objectives.

Qualifications

- Strong foundation in Marketing, with experience in performance marketing and campaign strategy for Google Ads and Meta Ads.
- Excellent Communication skills, including clear written and verbal communication for reporting, client interaction, and cross-functional collaboration.
- Hands-on experience in Social Media Marketing, particularly paid campaigns on Facebook and Instagram, including audience targeting and creative testing.
- Ability in Web Content Writing to craft compelling ad copy, calls-to-action, and basic landing page content aligned with brand guidelines.
- Proficiency in Web Analytics tools (e.g., Google Analytics, Meta Ads Manager) to track KPIs, analyze user behavior, and optimize campaigns based on data.
- Prior experience in a digital marketing agency or similar environment is preferred, especially with PPC and social media ad management.
- Familiarity with SEO basics, remarketing strategies, and conversion tracking implementation (pixels, tags) is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work in a hybrid setup from Dwarka, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced workplace.

📌 Meta & Google Ads Executive (Dwarka)
🏢 Brandhype.in
📍 Dwarka