Meta Ads & Performance Marketing Specialist

About the Role

We are looking for a results-driven Meta Ads & Performance Marketing Specialist to manage and grow our paid marketing campaigns across Facebook and Instagram .

The ideal candidate should have hands-on experience creating, launching, monitoring, and optimising paid advertising campaigns with a strong focus on lead generation, conversion, and return on advertising spend (ROAS) .

You will be responsible for developing campaign strategies, creating and testing ads, analysing performance, and continuously improving campaigns to generate high-quality leads for the business.

This is a remote opportunity for someone who is analytical, creative, target-oriented, and comfortable working independently.

Key Responsibilities

- Plan, create, launch, and manage Facebook and Instagram (Meta) advertising campaigns .
- Develop lead-generation campaigns targeting relevant audiences and markets.
- Conduct audience research and create appropriate audience segments.
- Set up and manage campaigns, ad sets, targeting, budgets, placements, and bidding strategies.
- Create and test different ad formats, creatives, copy, headlines, CTAs, and landing pages.
- Conduct A/B testing to identify the best-performing campaigns and creatives.
- Monitor campaign performance and optimise campaigns based on key performance metrics.
- Track CPC, CPM, CTR, CPL, conversion rate, ROAS, and lead quality .
- Identify underperforming campaigns and make timely adjustments to improve results.
- Manage daily and monthly advertising budgets efficiently.
- Retarget website visitors, previous leads, and engaged audiences.
- Develop remarketing and retargeting campaigns to improve conversions.




- Coordinate with the sales team to understand lead quality and improve campaign targeting.
- Track leads from advertising campaigns through CRM/Excel/Google Sheets.
- Analyse campaign data and provide regular performance reports.
- Recommend new campaign strategies, audiences, creatives, and channels based on performance.
- Stay updated with changes to Meta Ads Manager, Facebook Ads, Instagram Ads, targeting options, and advertising best practices .

Requirements
- Proven hands-on experience with Meta Ads Manager / Facebook Ads Manager .
- Experience managing Facebook and Instagram paid advertising campaigns .
- Strong understanding of lead-generation and conversion campaigns.
- Experience with audience targeting, retargeting, lookalike audiences, and custom audiences.
- Ability to analyse campaign data and make decisions based on performance.
- Good understanding of advertising metrics such as CPL, CPA, CPC, CPM, CTR, conversion rate, and ROAS .
- Experience with A/B testing of creatives, audiences, ad copy, and campaigns.
- Experience managing advertising budgets and optimising spend.
- Good knowledge of Facebook Pixel/Meta Pixel and conversion tracking.
- Experience with landing pages and lead forms is an advantage.
- Experience using Google Analytics, Google Tag Manager, CRM systems,



or other marketing analytics tools is an advantage.
- Strong communication and reporting skills.
- Self-motivated, analytical, creative, and able to work independently in a remote environment.

Key Performance Indicators (KPIs) The successful candidate will be measured based on:
- Number of qualified leads generated.
- Cost per qualified lead (CPL).
- Lead-to-appointment conversion rate.
- Lead-to-sale conversion performance.
- Campaign ROI / ROAS.
- CTR and overall campaign engagement.
- Efficient utilisation of advertising budgets.
- Continuous improvement in campaign performance.
- Quality and accuracy of campaign reporting.

What We Offer
- 100% Remote Work
- Part-time or full-time opportunity
- Flexible working setting
- Opportunity to manage real advertising campaigns and budgets
- Training and support on our business, target markets, and services
- Long-term opportunity with potential for career growth
- Performance-based earning potential
- Opportunity to work with an international business and target multiple markets

Employment Type Remote – Part-Time or Full-Time

Working hours and campaign requirements will be discussed based on the business needs.

Who We Are Looking For

We are looking for someone who doesn't just "run ads" , but understands how to generate quality leads and measurable business results .

If you are confident in Meta Ads, enjoy analysing campaign data, testing new strategies, and continuously improving performance, we would like to hear from you.

Apply Now with your CV and examples of previous Meta/Facebook/Instagram advertising campaigns you have managed.

📌 Meta Ads & Performance Marketing Specialist (India)
🏢 Solvix Asia
📍 India