Company: Jeena Sikho Lifecare Ltd.

Job Title: Meta Ads Specialist

Department: Digital Marketing / Performance Marketing

Location: Gurgaon

Employment Type: Full-Time

Working Days: 6 Days a Week

Experience: 5+ Years

Job Summary

We are looking for an experienced Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook and Instagram, with a strong focus on lead generation, conversions, customer acquisition, and ROI.

Key Responsibilities

- Plan, execute, and manage Meta Ads campaigns across Facebook and Instagram.
- Develop campaign strategies based on business goals, target audiences, and customer segments.
- Manage campaigns for lead generation, conversions, traffic, engagement, and remarketing.
- Conduct audience research and create effective targeting strategies.
- Set up and optimize Meta Pixel, Conversions API, and conversion tracking.
- Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
- Manage campaign budgets and ensure efficient utilization of ad spend.
- Conduct A/B testing of creatives, ad copies, audiences, placements, and campaign strategies.
- Coordinate with the creative and content teams to develop high-performing ad creatives and copies.
- Analyze campaign performance and identify opportunities for improvement.
- Create regular performance reports and dashboards with actionable insights.




- Manage retargeting, lookalike, custom, and interest-based audiences.
- Troubleshoot campaign, tracking, and performance-related issues.
- Stay updated with Meta Ads updates, policies, algorithms, and industry trends.
- Conduct competitor and market analysis to identify new advertising opportunities.

Required Skills

- Solid hands-on experience with Meta Ads Manager and Business Manager.
- Excellent knowledge of Facebook & Instagram advertising.
- Strong understanding of performance marketing and conversion funnels.
- Expertise in audience targeting, retargeting, bidding, and campaign optimization.
- Knowledge of Meta Pixel, Conversions API, GA4, and Google Tag Manager.
- Strong analytical and data interpretation skills.
- Proficiency in MS Excel/Google Sheets.
- Strong understanding of creative testing and ad copy optimization.
- Ability to manage large advertising budgets and multiple campaigns.

Qualification & Experience

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field preferred.
- 5+ years of hands-on experience in Meta Ads / Performance Marketing.
- Experience managing high-volume lead-generation and conversion campaigns will be preferred.
- Proven track record of improving ROI, lead quality, and campaign performance.

📌 Meta Ads Specialist (Gurugram)
🏢 JEENA SIKHO LIFECARE
📍 Gurugram