About Beauty By BiE

Beauty By BiE is a premium skincare brand built on over 55 years of skin expertise, combining science-backed formulations with transformative skincare experiences. Our products are available across our D2C website, Amazon, Nykaa, Tira, Blinkit, Shoppers Stop, and other leading online marketplaces. We are looking for an ambitious, analytical, and growth-driven E-Commerce Manager to lead our online business and accelerate digital growth across all e-commerce channels.

General Responsibilities

You will be responsible for driving the growth and profitability of Beauty By BiE across all online sales channels, including our D2C website, Amazon, Nykaa, Tira, Blinkit, Flipkart, Shoppers Stop, and emerging marketplaces.This role requires a strong commercial mindset, marketplace expertise, data-driven decision-making, and the ability to collaborate across marketing, operations, product, and creative teams to deliver exceptional customer experiences and business growth.The ideal candidate is passionate about e-commerce, understands the beauty and skincare industry, and possesses a strong analytical approach to scaling online businesses. Key ResponsibilitiesMarketplace Growth & Sales Own and drive revenue, profitability, and growth across Amazon, Nykaa, Tira, Flipkart, Blinkit, Shoppers Stop, and other online marketplaces.

- Develop and execute channel-specific growth strategies to maximize sales performance.
- Identify new business opportunities across emerging online platforms and quick-commerce channels.
- Monitor daily sales, category rankings, Buy Box performance, and marketplace health to achieve assigned revenue targets.
- Drive new product launches and seasonal campaigns across all online channels.
- Marketplace Performance & Optimization Improve marketplace visibility through optimized product listings, enhanced brand content, A+ Content, Brand Stores, SEO, and keyword optimization.
- Analyze marketplace metrics including traffic, sessions, conversion rate, average order value (AOV), repeat purchases, and category performance.
- Continuously improve product discoverability and organic search rankings.
- Optimize catalog quality, product content, pricing, promotions, and merchandising to maximize conversions.
- Marketplace Advertising & Digital Growth Own marketplace advertising across Amazon Ads, Nykaa Ads, Flipkart Ads, and other platform-specific advertising tools.
- Plan, execute, and optimize Sponsored Products, Sponsored Brands, Display Ads,



and promotional campaigns.
- Monitor and improve key advertising metrics including:
- Impressions
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Return on Ad Spend (ROAS)
- Advertising Cost of Sales (ACOS)
- Total Advertising Cost of Sales (TACOS)
- Continuously optimize advertising budgets to maximize profitability and customer acquisition.
- Business Development & Marketplace Relationships Build and maintain strong relationships with key account managers across Amazon, Nykaa, Tira, Blinkit, Flipkart, and other strategic partners.
- Identify opportunities for brand visibility, category campaigns, homepage placements, and promotional events.
- Negotiate commercial terms, marketing opportunities, and joint business plans with marketplace partners.
- Ensure long-term strategic partnerships that support sustainable business growth.
- Analytics & Reporting Monitor sales performance, customer behavior, inventory health, traffic trends, and campaign effectiveness.
- Conduct competitor benchmarking, pricing analysis, category research, and market trend analysis.
- Translate insights into actionable growth strategies.
- Prepare weekly and monthly business performance reports with recommendations for continuous improvement.
- Inventory & Operations Collaborate with supply chain and operations teams to ensure healthy inventory levels across all online channels.
- Monitor stock availability, replenishment planning, forecasting, and fulfillment performance.
- Minimize stock-outs and optimize inventory turnover.
- Coordinate with operations teams to ensure timely execution of promotions and product launches.
- Cross-Functional Collaboration Work closely with Marketing, Brand, Product Development, Creative, Finance, Customer Experience, and Operations teams.
- Support new product launches with effective go-to-market execution.
- Align promotional calendars across all online channels.
- Ensure consistent brand positioning and customer experience across every digital touchpoint.
- Customer Experience Monitor ratings, reviews, customer feedback,



and marketplace performance metrics.
- Identify opportunities to improve customer satisfaction and retention.
- Collaborate with customer support teams to resolve issues and enhance the post-purchase experience.
- Personal Performance Demonstrate ownership, accountability, and a results-oriented mindset.
- Maintain excellent communication with internal stakeholders and external partners.
- Continuously identify opportunities to improve processes, operational efficiency, and business performance.
- Stay updated on marketplace trends, emerging technologies, and evolving consumer behavior within the beauty industry.
- Perform additional responsibilities as required to support business objectives.

Requirements
- Bachelor's Degree in Business Administration, Marketing, Commerce, Management, or a related discipline.
- 3 years of experience managing e-commerce businesses within Beauty, Personal Care, FMCG, Fashion, Lifestyle, Consumer Goods, or D2C brands.
- Proven experience managing Amazon, Nykaa, Tira, Flipkart, Blinkit, and Shopify or similar D2C platforms.
- Strong understanding of marketplace advertising platforms including Amazon Ads and marketplace promotional tools.
- Experience managing online P&L;, pricing strategies, promotional planning, and marketplace operations.
- Demonstrated success in scaling online sales while maintaining profitability.
- Robust analytical skills with the ability to interpret data and make informed business decisions.
- Experience working with Shopify, Google Analytics, Excel, marketplace dashboards, and performance reporting tools.
- Excellent project management, negotiation, communication, and stakeholder management skills.
- Ability to work independently in a fast-paced, high-growth environment while managing multiple priorities.
- Strong commercial acumen with a proactive, entrepreneurial, and solution-oriented approach.
- Preferred Skills Experience in premium skincare, beauty, wellness, or luxury consumer brands.
- Hands-on knowledge of Amazon Seller Central/Vendor Central, Nykaa Partner Portal, Tira Seller Portal, Blinkit Seller Platform, and Shopify.
- Understanding of marketplace SEO, conversion rate optimization (CRO), digital merchandising, and customer lifecycle marketing.
- Familiarity with Google Analytics, Meta Commerce, CRM platforms, and e-commerce analytics tools.
- Strong proficiency in Microsoft Excel, reporting dashboards, and performance analysis.

📌 Marketplace Manager (Mumbai)
🏢 BIE Beauty
📍 Mumbai