Company Description The Access Group is one of the largest UK-headquartered business management software providers, serving more than 160,000 small and mid-sized organizations across commercial and non-profit sectors in Europe, the USA, and APAC. Its cloud-based solutions and integrated AI capabilities help customers streamline operations and give employees the freedom to focus on high-impact work.

The company delivers an innovative, connected software experience across multiple products, transforming how businesses use technology. With a workforce of over 8,500 people, The Access Group is committed to ongoing product innovation and exceptional customer service, offering opportunities to work with advanced technologies in a global environment.

Role Description The Marketing Specialist role is a full-time, in office position based in Pune City. In this role, the specialist will plan and execute marketing campaigns, coordinate with cross-functional teams, and support go-to-market initiatives for key products and solutions.

Day-to-day activities include developing content and collateral, managing digital channels, tracking performance metrics, and optimizing campaigns to drive awareness, engagement, and lead generation. The specialist will also conduct market and competitor research, support events and webinars,



and collaborate with sales and product teams to ensure consistent messaging and positioning. This role involves regular reporting on campaign results and contributing ideas to improve marketing strategies and customer outreach.

Qualifications

- Strong marketing fundamentals, including campaign planning, brand positioning, and go-to-market execution.
- Experience with digital marketing channels such as email, social media, web, and marketing automation platforms.
- Ability to create and manage marketing content, including copy for campaigns, landing pages, and promotional materials.
- Skills in data analysis and reporting to interpret marketing performance metrics and optimize activities.
- Familiarity with CRM and marketing tools (e.g., HubSpot, Salesforce, or similar) is highly beneficial.
- Excellent written and verbal communication skills and the ability to collaborate with diverse stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in B2B or software/SaaS marketing is an advantage.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.

📌 Marketing Specialist (Pune)
🏢 The Access Group
📍 Pune