- Marketing Specialist Location: Gurgaon (Sector 44)

Company: REPLACI Experience: 2–5 Years

Employment Type: Full time

About REPLACI

REPLACI is building the future of interior design.We are creating an AI-powered Spatial Intelligence platform that enables anyone to redesign spaces, visualize ideas, and create photorealistic interiors from a single image—without requiring CAD software or technical expertise.Our mission is simple:Make interior design accessible, visual, and intuitive for everyone.As we grow, we’re looking for a Marketing Manager to lead our social presence and build awareness around the platform.

Role Overview

We are seeking a creative and execution-focused Marketing Manager to own and scale REPLACI’s presence across social platforms.Your primary objective will be to increase brand awareness, audience engagement, and community growth through high-quality content, storytelling, and consistent publishing.You will manage our key channels:Instagram

- LinkedIn
- Pinterest
- YouTube
- This role is ideal for someone who understands design, aesthetics, internet culture, and content strategy, and can translate product capabilities into engaging content.

Responsibilities

Social Media Strategy

- Develop and execute a content strategy across Instagram, LinkedIn, Pinterest, and YouTube
- Build monthly content calendars aligned with brand goals
- Identify content themes, trends, and formats that drive engagement
- Experiment with new ideas, formats, and campaigns

Content Creation & Publishing

- Coordinate the creation of reels, carousels, shorts, graphics, and videos
- Write captions, scripts, post copy, and social content
- Maintain a consistent brand voice and visual identity
- Publish and schedule content across platforms

Community Building





- Engage with interior designers, creators, architects, and design communities
- Build relationships with creators and potential collaborators
- Support campaigns aimed at increasing user-generated content and platform awareness
- Monitor conversations and identify opportunities for partnerships

Performance & Growth

- Track social media performance metrics
- Analyze engagement trends and audience behavior
- Optimize content strategy based on data
- Continuously test and improve content performance

Requirements

- 2–5 years of experience in social media, content marketing, or brand marketing
- Strong understanding of Instagram, LinkedIn, Pinterest, and YouTube growth strategies
- Excellent copywriting and storytelling skills
- Strong aesthetic sense and understanding of visual content
- Experience working with content creation tools such as Canva, Adobe Suite, Figma, CapCut, or similar
- Ability to manage multiple content streams simultaneously
- Comfortable working in a fast-moving startup environment

Nice to Have

- Experience in the interior design, furniture, architecture, home décor, or design technology industry
- Existing network within the interior design or creator ecosystem
- Experience collaborating with influencers, designers, or creative communities
- Basic understanding of AI tools for content creation

What You’ll Work On

- Growing REPLACI into one of the most recognizable brands in design technology
- Creating content seen by designers, creators, homeowners, and furniture brands globally
- Building a community around the future of interior visualization
- Experimenting with new content formats at the intersection of AI, design, interiors, and technology
- If you love design, storytelling, social media, and building brands from the ground up, we’d love to hear from you.

📌 Marketing Specialist (New Delhi)
🏢 REPLACI
📍 New Delhi