Overview

Manager - Creative Marketing

Department: Creative Marketing

Reports to: Manager / Sr. Manager

Role Focus: Creative Marketing Project Management, People Leadership & Creative Operations

Primary Function

Lead the execution of creative marketing work across channels while managing a multidisciplinary team that supports project management, data operations and DAM governance.

This role is a blend of program management and people leadership, ensuring creative projects move from brief to delivery with strong quality, speed and stakeholder alignment.

The manager will also bring creative fluency and hands-on understanding of creative assets, Adobe Creative Cloud, Figma and related tools to support effective decision-making and expertise in reporting tools such as Excel or Power BI

Key Responsibilities

Team Leadership & Development

- Lead, coach and develop a team of Project, Data and DAM specialists.
- Set priorities, performance goals and development plans.
- Build a culture of accountability, collaboration and continuous improvement.
- Provide feedback, recognition and support growth opportunities.
- Balance workload and provide day-to-day people leadership.

Creative Project & Program Management

- Oversee end-to-end delivery of creative marketing projects across print, digital, social and retail channels.
- Convert business briefs into executable plans, timelines and deliverables.
- Manage priorities, dependencies, escalations and risk across active workstreams.
- Ensure on-time delivery that meets creative standards and brand expectations.
- Partner with creative,



marketing and operations stakeholders to keep work moving efficiently.
- Communicate clearly on risks, tradeoffs and decisions.
- Act as a primary partner to Creative Marketing
- Communicate clearly on risks, tradeoffs and decisions.

Creative Operations, DAM & Asset Governance

- Oversee DAM processes, asset routing, version control and organization standards.
- Support and improve Sitecore and other DAM-related workflows.
- Ensure creative assets are accurately tracked, approved and accessible.
- Partner with creative teams to maintain brand-compliant file naming, metadata and asset hygiene.
- Bring working knowledge of creative tools and asset formats to guide operational decisions.
- Support change management as processes and tools evolve.
- Maintain a practical understanding of Adobe Creative Cloud, Figma and creative asset workflows.
- Support training, documentation and standard operating procedures.

Data, Metrics & Reporting

- Lead data specialists responsible for creative volume tracking, operational metrics and reporting.
- Monitor productivity, turnaround time, capacity and service levels.
- Translate data into actionable insights for leadership and stakeholders.




- Improve reporting consistency and support data accuracy across workstreams.
- Use metrics to identify bottlenecks and continuous improvement opportunities.

Qualifications

Experience

- Bachelor’s degree or equivalent experience.
- 9+ years of experience in creative marketing, creative project management, creative operations or related fields.
- Experience leading teams in a creative or marketing environment.
- Strong background in campaign delivery, workflow management and stakeholder alignment.
- Experience with DAM systems, Sitecore or similar content and asset platforms preferred.
- Familiarity with creative asset development and review cycles preferred.
- Experience with data metrics, reporting and operational dashboards preferred.

Core Skills

- People leadership and team development
- Project and program management
- Creative operations and workflow design
- Stakeholder management and communication
- Data-driven decision making
- Process improvement and problem solving
- Ability to manage ambiguity and shifting priorities

Technical Skills

- Working knowledge of Adobe Creative Cloud
- Working knowledge of Figma
- Experience with DAM platforms and asset governance, including Sitecore or similar tools
- Proficiency with Microsoft Office and reporting tools such as Excel or Power BI
- Experience with project management tools such as Workfront, Smartsheet, Trello or equivalent
- Understanding of creative production, asset management and campaign execution workflows

Pay Range

INR ₹0.00 - INR ₹0.00 /Yr.

📌 Marketing Project Manager (Bengaluru)
🏢 JCPenney
📍 Bengaluru