- Build, configure, and launch multi-channel campaigns in Marketo (email nurture flows, landing pages, forms, and programs).
- Implement and manage complex lead nurturing programs and automation workflows.
- Ensure campaigns adhere to brand guidelines, best practices, and data privacy regulations (GDPR, CCPA).
- Develop engaging email communications with segmentation, personalization, A/B testing, and deliverability best practices.
- Design and optimize landing pages and forms to maximize conversion rates.
- Maintain Marketo data hygiene and ensure seamless Salesforce CRM integration.
- Support list imports, segmentation, and data enrichment.
- Track, analyze, and report campaign performance metrics.
- Develop dashboards and provide actionable insights to stakeholders.
- Work with cross-functional teams to align on campaign goals, messaging, and follow-up strategies.
- Recommend process improvements and leverage recent Marketo features for efficiency.
- Design and execute A/B tests for email subject lines, calls-to-action, landing page layouts, and other campaign elements.
(Note: Relevant applicants will receive an email requesting additional information as part of the next stage. The application process will be completed directly on the team's designated platform, and all subsequent communication and decisions regarding the opportunity are managed by the respective hiring team.)
📌 Marketing Manager (India)
🏢 Scoutit
📍 India
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