Job Title: Marketing Manager

Department: Marketing

Reporting To: Management

Experience: 3–6 Years

Industry Preference: Restaurants, Hospitality, Food, Retail or Services

Job Summary

We are looking for a Marketing Manager to drive brand visibility, customer acquisition and revenue growth across our restaurant and services business. The candidate should have robust hands-on experience in Digital Marketing, Swiggy, Zomato, Social Media and Performance Marketing , with the ability to plan and execute result-oriented campaigns.

Key Responsibilities

Digital & Performance Marketing

- Develop and execute digital marketing strategies to increase brand awareness, customer acquisition and revenue.
- Manage Instagram, Facebook, Google and other relevant digital channels .
- Plan and monitor Meta Ads, Google Ads and other paid campaigns .
- Track campaign performance, ROI, conversions and customer acquisition costs.
- Identify new digital channels and marketing opportunities.

Swiggy, Zomato & Online Platforms

- Manage and optimize restaurant listings on Swiggy, Zomato and other food delivery platforms .
- Monitor online sales, ratings, reviews, visibility and customer feedback.
- Plan and manage platform-specific offers, discounts and promotional campaigns .
- Coordinate with Swiggy/Zomato representatives for promotions, visibility and commercial discussions.
- Analyze menu performance, order trends and customer behavior to improve online sales.
- Ensure menus, pricing, images, descriptions and offers are updated and effectively presented.

Restaurant & Local Marketing

- Develop outlet-wise marketing plans to drive footfall, orders and revenue .
- Plan campaigns for festivals, launches, special occasions and seasonal promotions.
- Execute local marketing initiatives within the outlet's target catchment.
- Explore influencer marketing, Google Business Profile, WhatsApp marketing,



local SEO and loyalty initiatives .
- Coordinate with Operations to ensure effective execution of marketing campaigns.

Social Media & Content

- Plan monthly social media calendars and promotional campaigns.
- Coordinate creation of reels, posts, stories, food photography and promotional creatives .
- Manage brand communication and ensure consistency across digital platforms.
- Track reach, engagement and conversions.

Analytics & Reporting

- Prepare regular reports on:
- Swiggy/Zomato performance
- Digital campaign ROI
- Online orders and revenue
- Customer acquisition
- Social media performance
- Promotion effectiveness
- Analyze data and recommend actions to improve marketing performance.
- Monitor competitors, market trends, pricing and promotional activities.

Required Skills & Experience

- 3–6 years of relevant marketing experience , preferably in Restaurants, Hospitality, Food, Retail or Services.
- Mandatory: Hands-on knowledge of Swiggy and Zomato .
- Robust knowledge of Digital Marketing and Performance Marketing .
- Experience with Meta Ads, Google Ads and Social Media Marketing .
- Understanding of restaurant promotions, customer acquisition and local marketing.
- Strong analytical and communication skills.
- Good working knowledge of Excel/Google Sheets .
- Ability to work closely with Operations and Management and deliver measurable results.

Key KPIs

- Growth in Swiggy/Zomato orders and revenue
- Digital marketing ROI
- Customer acquisition and retention
- Social media reach and engagement
- Outlet footfall and revenue growth
- Campaign conversion rate
- Effectiveness of offers and promotions
- Improvement in online visibility and ratings

Ideal Candidate: A hands-on, commercially driven marketer who understands the restaurant business and digital platforms and can convert marketing activities into measurable orders, footfall and revenue .

📌 Marketing Manager (Pune)
🏢 ROSHAN MINAR HOSPITALITY
📍 Pune