third-party

: Marketing Lead

LOCAL & OFFLINE CUSTOMER ACQUISITION (LAUNDRY & DRY-CLEANING SERVICES)

Department: Growth & Marketing

Role Type: Full-Time / On-Site

Location: Field-Heavy (Targeted Clusters)

ROLE OVERVIEW The Marketing Lead will spearhead oine customer acquisition, hyperlocal brand visibility, and eld marketing campaigns across dened delivery radiuses and residential clusters. This role is a hybrid of ground-level execution, vendor management, daily-wage team supervision, and localized digital/print promotional drives designed to accelerate repeat laundry orders from gated societies, student housing, and commercial zones.

KEY RESPONSIBILITIES

1. Hyperlocal & Field Marketing Execution Plan and execute high-impact neighborhood activations: door-to-door pamphlet distribution, society notice board campaigns, newspaper inserts, and apartment canopy setups - using third party daily resources

Identify and target high-density residential clusters, gated communities, hostels, and PG accommodations within designated delivery perimeters.

Organize weekend canopy activations, interactive trial-oer booths, and live sign-up kiosks to drive immediate app downloads and rst-time orders.

2. Vendor Management & Print Production Source, negotiate rates with, and manage local printing and fabrication vendors for marketing materials (yers,

banners, standees, garment tags, branded laundry bags, packaging yers).

¢ Ensure stringent quality control on all printed collaterals and manage inventory levels to prevent campaign stockouts.

¢ Oversee local outdoor branding assets including auto-rickshaw branding,



local shop boards, and directional point-of-sale signs.

3. Temporary Field Workforce Hiring & Supervision ¢ Recruit, onboard, train, and manage daily-wage promoters, distribution agents, and part-time sta for physical collateral disbursement and event activations.

¢ Design route maps, assign daily disbursement targets, and monitor eld movement via spot audits and GPS check-ins to eliminate paper wastage.

¢ Manage daily/weekly payroll reconciliation and track individual productivity across target routes.

4. Digital Presence & Micro-Targeted Campaigns ¢ Manage and optimize local Google Business Proles (Google Maps rankings, location-specic keywords, and customer review drives).

¢ Run hyper-targeted local Meta/Instagram ads geo-fenced strictly to delivery pincodes and coordinate localized community WhatsApp outreach.

¢ Deploy targeted SMS and WhatsApp broadcast campaigns for seasonal oers (rainy season fabric care, festive ethnic dry-cleaning, corporate package discounts).

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5. B2B Tie-Ups & Community Partnerships ¢ Secure permissions and partner with Resident Welfare Associations (RWAs), apartment facility managers,

local gyms, salons,



and co-living operators for exclusive partnership privileges.

¢ Establish localized referral loops and neighborhood ambassador programs to foster word-of-mouth growth.

REQUIREMENTS & QUALIFICATIONS

¢ Experience: 25 years in hyperlocal marketing, eld sales, trade marketing (FMCG), or operations in on-

demand/quick-commerce/laundry services.

¢ Vendor & Budget Handling: Proven track record of negotiating with local printers, collateral fabricators, and maximizing marketing ROI on tight budgets.

¢ Ground Sta Leadership: Solid ability to hire, motivate, and closely supervise daily-wage eld promoters and delivery distribution sta.

¢ Language & Local Geography: Fluency in the local regional language and English, with deep working knowledge of local residential pockets and road networks.

¢ Mobility: Must have an active two-wheeler conveyance for rapid eld movement and site supervision across multiple zones.

¢ Tools & Tech: Prociency in Google Sheets/Excel for tracking acquisition costs, basic Canva for quick localized creative edits, and Meta Ads Manager.

KEY PERFORMANCE INDICATORS (KPIS)

¢ First-Time Customer Acquisition: Number of new orders generated per targeted cluster/pincode.

¢ Cost Eciency: Lowering Customer Acquisition Cost (CAC) and Cost per Lead (CPL).

¢ Disbursement Integrity: 100% distribution verication with zero-wastage compliance during spot audits.

¢ Community Clearances: Monthly quota of approved RWA/apartment permissions for promotional stalls and direct access.

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📌 Marketing Manager (Hyderabad)
🏢 JustLaundry
📍 Hyderabad