Key Responsibilities:

1.

Strategic

Marketing &

- Planning

- Develop and execute marketing plans aligned with company goals for all key manufacturing (Jigani, Hassan, Baroda, Dahej &
- KRC R &
- D).

- Drive brand positioning and market development for new and existing product categories, including Bioferments and KRC R&D; outputs.

- Conduct market research and competitive analysis to identify opportunities and threats.

- Collaborate with cross-functional teams (Sales, R&D;, Product Development, Regulatory, etc.) to align marketing with business strategies.

2. Product &

- Portfolio Management

- Coordinate product launches, promotional campaigns, and go-to-market strategies.

- Work closely with R&D; to commercialize recent innovations and technologies.

- Define USP and technical messaging for key product categories (e.g., cosmetic ingredients, biotechnological actives, contract-manufactured formulations).

- Develop product literature, brochures, datasheets, and presentations.

3. Digital &

- Offline Marketing

- Plan and manage digital marketing efforts, including SEO, email campaigns, website content, webinars, and social media.

- Organize and represent the company at industry events, exhibitions, and conferences.





- Maintain branding consistency across all communication channels.

4.

Business Development

Support

- Provide sales teams with marketing tools, training, and market intelligence.

- Create territory-wise or region-specific marketing plans in collaboration with the domestic and international sales teams.

- Support lead generation through campaigns, events, and content.

5. Reporting &

- Budgeting

- Monitor marketing budgets and ROI on campaigns and activities.

- Prepare monthly/quarterly marketing performance reports and dashboards for senior management.

- Maintain a marketing calendar and ensure timely execution of initiatives.

Key Locations Covered:

- Jigani &
- Hassan:

Manufacturing units coordination for ingredient development, batch trials, and tech transfer.

- Baroda &

- Dahej:

Specialty chemicals and contract manufacturing align marketing with technical and production teams.

- KRC R&D; (Knowledge Resource Centre): Support promotion of innovation-led products, coordinate pilot launches, and develop technical marketing content.

Preferred candidate profile

📌 Marketing Manager (Bengaluru)
🏢 Kumar Organic Products
📍 Bengaluru