Company Overview

Edumate Global is a leading education loan aggregator dedicated to simplifying the process of funding international education. We connect students aspiring to study abroad with the best loan options from top banks and financial institutions, providing expert, transparent, and end-to-end guidance. We empower students and parents to make informed financial decisions and turn their global education dreams into reality.

Quick Overview:

The Marketing Manager will play a pivotal role in building the Edumate Global (A sister company of SEED Global Education) brand from the ground up. This role demands a dynamic professional who can design and execute end-to-end marketing strategies, drive digital campaigns, manage social media presence, coordinate performance marketing with external agencies and shape the brand narrative for measurable growth. The ideal candidate has hands-on D2C marketing experience, thrives in building impactful campaigns that resonate with students and parents while scaling brand awareness.

Roles & Responsibilities:

- Brand Building and Strategy: Develop and execute comprehensive marketing strategies to establish Edumate Global as a trusted leader in education financing. Define brand narrative and messaging to strengthen identity and differentiation in a competitive market. Oversee brand tone, voice, and consistency across all communication channels.
- Campaign Management: Create, manage, and track multi-channel marketing campaigns (digital, email, content, influencer, on-ground activations). Collaborate with external marketing agencies to drive performance marketing, SEO, paid ads, and lead generation campaigns. Ensure campaigns are data-driven with measurable impact on brand recall and inquiries.
- Digital & Social Media Marketing: Manage Edumate Global’s content and community across Instagram, LinkedIn, and emerging platforms. Design and implement engaging content strategies (reels, posts, blogs, short videos)



that reflect both brand credibility and relatability to students and parents. Track engagement, analyze analytics, and consistently optimize campaigns for maximum reach and ROI.
- Cross-Functional Collaboration: Work closely with design teams to create compelling visuals, creatives, and student centric stories. Partner with customer success/sales teams to align marketing with lead funnels and outreach targets. Manage ORM (online reputation management) by responding to brand mentions, reviews, and feedback across platforms.
- Analytics & Reporting: Analyze campaign data, conversion metrics, and social insights to refine strategies. Maintain monthly dashboards to track impact and showcase ROI of initiatives.

Qualifications:

- Bachelor’s/Master’s degree in Marketing, Communications or a related field is preferred but not mandatory.
- Minimum of 4-5 years of hands-on experience in building and scaling a D2C brand; experience in working in the overseas education loan industry would be a huge plus but not mandatory.
- Proven track record of creating campaigns that drive awareness, engagement and conversions.
- Experience collaborating with agencies and design teams to drive deliveries.
- Strong understanding of performance marketing, SEO/SEM and analytics tools.
- Agile, self-starter attitude with the ability to manage multiple projects.
- Creative thinker with excellent storytelling and copywriting abilities.
- Excellent verbal and written english communication skills.
- Basic knowledge of loans/finance concepts.

Pay: ₹85,000.00 - ₹90,000.00 per month

Benefits

- Versatile schedule
- Work from home

Application Question(s):
- How many years of experience do you have in Marketing?
- Do you have experience in working in the overseas education industry?
- Do you have experience in building brands from scratch?
- This a 6-day work from office set-up based out of our office in Lower Parel, Mumbai. Would be comfortable with the same?
- What is your Current CTC?
- What is your Expected CTC?
- How long is your Notice Period?

Work Location: In person

📌 Marketing Manager (Parel)
🏢 Edumate Solutions India Private
📍 Parel