- Implement and manage tools like GA4, Mix panel, HubSpot, Segment.
- Analyze campaign performance and user behavior.
- Build dashboards and reports for marketing KPIs.
- Collaborate with tech and marketing teams for data integration.
Requirements:
- Robust analytical skills and experience with marketing analytics tools.
- Knowledge of SQL, Excel, and data visualization platforms.
- Understanding of attribution models and funnel analysis.
Key Skills:
- Google Analytics 4 (GA4), Mix panel, Segment
- HubSpot, Salesforce, or similar CRM platforms
- SQL and Excel for data manipulation
- Data visualization tools (Tableau, Power BI)
- UTM tracking and campaign attribution
- Funnel analysis and cohort tracking