Looking for a marketing lead to build a trust-driven, content-first brand and believes in responsible, value driven marketing. He will lead content and communication across all channels, and ensure our messaging is simple, transparent, unique and user-first.

Roles and responsibilities:

- Develop a marketing strategy rooted in transparency, simplicity and long-term trust building.

- Drive content-led growth investor education, long-form content, explainers, blog posts, product walkthroughs and community initiatives

- Collaborate closely with product and design to ensure communication is clear, accurate and user-first.

- Build and oversee a lean, high-quality team across content, design, community and analytics.

- Develop creative and content strategies for new product launches and feature education.

- Strengthen the brand through responsible, value-driven communication rather than aggressive marketing.





- Manage all communication across app, web, blogs, social channels and community platforms.

- Ensure messaging is fully compliant with regulations.

- Monitor user behavior, gather insights and work with product teams to refine communication and onboarding flows.

- Adapt in a start-up’s fast paced work environment with high pressure deadlines and ambiguous problem statements

Job & Skill requirements:

- More than 7 years of experience in strategic marketing, ideally in fintech, broking or consumer tech.

- Robust background in content-led and product-led marketing.

- Good understanding of financial markets, retail investing behavior and regulatory constraints.

- Ability to simplify complex financial concepts into clear, accessible communication

📌 Marketing Lead (Mumbai)
🏢 Dash Ast Technology
📍 Mumbai