29 Aug
|
poten2set
|
Bengaluru
29 Aug
poten2set
Bengaluru
Position Overview The Marketing Manager will be responsible for developing and executing marketing strategies to strengthen brand presence, drive sales growth, and expand market share in the automotive components sector (Domestic and Exports). This role requires a blend of strategic thinking, technical understanding of auto components, and hands-on execution to position the company competitively in domestic and international markets.
Key Responsibilities
Strategic Planning
Develop and implement marketing plans aligned with business objectives.
Conduct market research to identify trends, customer needs, and competitor activities.
Define positioning strategies for products in OEM and aftermarket segments.
Brand & Communication
Build and enhance brand identity through campaigns, trade shows, and digital platforms.
Oversee creation of marketing collateral (brochures, product catalogs, presentations).
Manage corporate communications, PR, and media relations.
Qualifications & Skills
B.E /MBA/PGDM in Marketing or related field.
15-18 years of experience in industrial/auto components marketing.
Solid knowledge of automotive industry trends and customer segments.
Excellent communication, negotiation, and presentation skills.
Proficiency in digital marketing tools and CRM platforms.
Ability to balance strategic vision with hands-on execution.
Pay: ₹2,000,000.00 - ₹3,000,000.00 per year
Work Location: In person
📌 Marketing Head (Bengaluru)
🏢 poten2set
📍 Bengaluru