Position: Head Marketing

Department: Marketing & Business Development

Reports To: Hospital CEO / COO / Hospital Director

Hospital Size: 100 to 150 to 200 Beds | Multispecialty Hospital

Location: Ahmedabd

1. JOB SUMMARY

The Head of Marketing will be responsible for developing and executing the hospital's overall marketing, branding, patient acquisition and business development strategy to strengthen the hospital's market position and drive sustainable growth. 2. KEY RESPONSIBILITIES

A. Marketing Strategy & Planning

- Develop the annual hospital marketing and business development strategy.
- Prepare monthly and quarterly marketing plans aligned with hospital revenue objectives.
- Identify target markets, patient segments and growth opportunities.
- Develop marketing strategies for key specialties such as:

- Cardiology

- Oncology

- Orthopedics

- Neurology

- Gastroenterology
- Gynecology & Obstetrics

- Pediatrics

- General Surgery

- Critical Care

- Other hospital specialties
- Analyze competitors, market trends, pricing and service offerings.
- Develop specialty-wise marketing plans to increase patient volumes.

B. Patient Acquisition & Revenue Growth
- Develop strategies to increase:

- OPD footfall

- IPD admissions

- Surgeries

- Diagnostics

- Health packages
- Preventive health check-ups

- Specialty procedures
- Track patient acquisition sources and conversion ratios.
- Identify high-potential geographical areas and patient segments.
- Develop campaigns for recent doctors, specialties, facilities and clinical services.
- Work with operations and clinical teams to improve patient conversion and experience.

C. Doctor & Referral Network Management
- Develop and maintain strong relationships with referring doctors and healthcare professionals.
- Build a structured doctor referral engagement programme.
- Organize CME programmes, doctor meets and clinical interaction programmes.
- Coordinate consultant-led outreach programmes.




- Monitor referral trends and identify opportunities for strengthening referral networks.
- Develop ethical and compliant referral engagement practices.
- Maintain regular communication with referring doctors regarding hospital facilities and services.

D. Corporate & Institutional Tie-Ups
- Identify and develop relationships with:

- Corporates

- PSUs

- Insurance companies

- TPA organizations

- Government institutions

- Educational institutions

- NGOs

- Industrial organizations
- Develop corporate health-check packages and wellness programmes.
- Generate corporate OPD, health-check and hospitalization opportunities.
- Coordinate corporate camps and employee wellness programmes.
- Maintain and expand institutional partnerships.

E. Digital Marketing Lead the hospital's digital presence across:
- Hospital website
- Google Business Profile
- Social media platforms
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads
- Social media advertising
- G. Health Camps & Community Outreach

Plan and execute:
- Free/paid health camps
- Screening camps
- Corporate health camps
- Rural/community outreach programmes
- Awareness programmes
- School/college health programmes
- Women's health programmes
- Senior citizen programmes
- Specialty awareness campaigns

Measure patient leads, OPD conversions and revenue generated through outreach activities. H. Public Relations & Media
- Develop relationships with local and healthcare media.
- Coordinate press releases, interviews and hospital announcements.
- Promote hospital achievements, clinical milestones and community initiatives.
- Coordinate media coverage for hospital events and programmes.




- Support crisis communication and reputation management.
- Ensure no misleading or inappropriate medical claims are made in promotional communication.

J. Marketing Team Management
- Lead and manage the marketing and business development team.
- Define KRAs/KPIs for team members.
- Allocate territories, specialties and business-development responsibilities.
- Conduct regular performance reviews.
- Develop training programmes for marketing executives.
- Build a performance-driven and ethical marketing culture.

K. Marketing Budget & ROI
- Prepare the annual marketing budget.
- Allocate budgets across digital, print, outdoor, events, camps and other channels.
- Monitor campaign-wise expenditure.
- Calculate Cost per Lead (CPL), Cost per Acquisition (CPA), conversion rates and ROI.
- Discontinue or modify low-performing campaigns.
- Present monthly marketing performance reports to senior management.

L. Data & MIS Develop and monitor marketing dashboards covering:
- OPD growth
- IPD growth
- Specialty-wise patient acquisition
- Referral sources
- Doctor referral trends
- Corporate business
- Health camp leads
- Revenue generated through marketing initiatives

3. QUALIFICATION

Essential

- Bachelor's degree in Marketing / Business Administration / Healthcare Management / Hospital Administration or related field.

Preferred
- MBA/PGDM in Marketing.
- MBA in Healthcare/Hospital Management will be an advantage.

4. EXPERIENCE

- 10–15 years of overall experience in Marketing / Business Development.
- Minimum 5 years of experience in a leadership role.
- Preferably 5+ years of experience in hospital/healthcare marketing.
- Experience in managing marketing for a 100+ bed multispecialty hospital will be preferred.
- Experience in healthcare digital marketing, doctor engagement, corporate tie-ups and patient acquisition is highly desirable.

Suitable candidates can apply here or share updated resume by whatsapp at: 89800 73233

📌 Marketing Head (For Multi Specialty Hospital) (Ahmedabad)
🏢 ADDJOBS
📍 Ahmedabad