Company Description Sweetlime by AS is a conscious kidswear brand based in Mumbai, creating clothing for ages 0–14 with a focus on sustainability, durability, and comfort. The brand uses certified organic and BCI cotton, TENCEL™ denim, and recycled polyester, along with toxin-free fabrics that meet European quality standards. Production is eco-conscious from fibre to finished garment, reflecting a commitment to responsible fashion and long-lasting wear.

Trusted by over 100,000 parents across India, Sweetlime by AS has been recognized by Forbes India and has won Kidsstoppress Awards in 2023 and 2024 for Best Eco-Friendly Apparel Brand.

Role Description The Marketing Expert role is a full-time, in office position based in Mumbai. This role involves developing and executing marketing strategies that enhance brand awareness and drive customer engagement across online and offline channels. Day-to-day responsibilities include managing social media campaigns, planning and monitoring promotional activities, coordinating with sales and design teams to align messaging, and analyzing performance data to optimize marketing efforts.

The Marketing

Expert will also contribute to content planning, partnerships,



and community-building initiatives that support Sweetlime by AS’s mission and growth.

Qualifications

- Candidates should possess strong Marketing and Marketing Strategy skills, with experience in creating and implementing campaigns.

- Candidates should possess effective Communication skills, including clear written and verbal communication across teams and channels.

- Candidates should possess Social Media Marketing skills, including platform management, content planning, and performance tracking.

- Candidates should possess Sales-related skills, such as understanding customer journeys and supporting revenue-focused initiatives.

- Experience in fashion, retail, or consumer brands, ideally in sustainable or children’s products, is beneficial.

- Ability to work collaboratively on-site, manage multiple projects, and use data and analytics tools to inform decisions.

- Familiarity with digital advertising platforms, basic design or content tools, and CRM or e-commerce systems is an advantage.

- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Marketing Expert (Mumbai)
🏢 Sweetlime by AS
📍 Mumbai