Company Description Kaizen Institute South Asia is a business unit of Kaizen Institute, Ltd, representing the organization across India, Sri Lanka, Myanmar, Vietnam, Cambodia, Indonesia, and Bangladesh. As part of a global consulting and training firm, it has been a pioneer in Operational Excellence and KAIZEN™ and Lean Management for over three decades.

The institute supports organizations of all sizes and sectors, including private and public services, in designing and executing Continuous Improvement strategies. Operating in more than 50 countries, it partners closely with clients to transfer knowledge and skills, enabling sustainable performance improvements and long-term autonomy. Its mission is to help clients build competitive and operational superiority through people-focused change, robust improvement systems, and a strong culture of continuous learning.

Role Description This is a full-time, on-site Marketing Executive role based in Ahmedabad.

The Marketing

Executive will plan and execute marketing campaigns that promote Kaizen Institute South Asia’s consulting and training services across digital and traditional channels. Daily responsibilities include coordinating with internal teams to develop marketing collateral, managing social media and email marketing activities, and supporting event promotions such as workshops, seminars, and conferences. The role involves conducting market and competitor research,



tracking campaign performance, and preparing reports to optimize marketing activities.

The Marketing

Executive will also assist with branding initiatives, ensure consistency of messaging, and maintain strong relationships with external vendors and partners.

Qualifications

- Strong skills in marketing strategy, campaign planning, and brand positioning.
- Experience with digital marketing, including social media management, content marketing, and email marketing tools.
- Ability to create and manage marketing content, such as brochures, presentations, website copy, and promotional materials.
- Competence in market research, data analysis, and reporting to measure and improve marketing performance.
- Excellent written and verbal communication skills in English; additional regional languages are an advantage.
- Proficiency with common office and marketing software (e.g., MS Office, CRM systems, basic design tools).
- Bachelors plus Masters degree in Marketing, Business, Communications, or a related field; relevant certifications are a plus.
- Prior experience in skilled services or consulting environments is beneficial.
- Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Interest in Continuous Improvement, Operational Excellence, or Lean/KAIZEN™ concepts is highly desirable.

📌 Marketing Executive (Ahmedabad)
🏢 Kaizen Institute South Asia
📍 Ahmedabad