Position: Marketing Executive

Department: Sales & Marketing

Employment Type: Full-Time

Location: Coimbatore, Tamil Nadu

Experience: 1–3 Years

Job Summary

We are looking for a Marketing Executive to promote our manufacturing and production capabilities, generate new business opportunities, develop customer relationships, and support sales growth.

The candidate will be responsible for identifying potential customers, understanding their manufacturing requirements, coordinating with the production and technical teams, preparing quotations, following up on enquiries, and converting leads into orders.

Key Responsibilities

1. Business Development & Lead Generation

- Identify and develop new customers in manufacturing and industrial sectors.
- Generate leads through cold calling, email marketing, LinkedIn, exhibitions, industrial directories, and customer references.
- Visit prospective customers and understand their product/manufacturing requirements.
- Develop new business opportunities for CNC machining, fabrication, precision components, assemblies, and other production services.
- Maintain a database of prospective and existing customers.

2. Customer Handling

- Communicate with customers regarding enquiries, specifications, quantities, delivery requirements, and commercial terms.
- Understand customer drawings, specifications, and basic technical requirements.
- Coordinate with the production/engineering team to evaluate the feasibility of customer requirements.
- Maintain regular communication with customers throughout the enquiry-to-order process.
- Build and maintain long-term customer relationships.

3. Enquiry & Quotation Coordination

- Receive and review customer enquiries and RFQs.
- Coordinate with the technical and production teams for costing and feasibility.
- Prepare and send quotations to customers.
- Follow up on quotations and negotiate with customers as required.
- Track enquiries, quotations, orders,



and conversion status.

4. Sales & Marketing

- Achieve assigned monthly and quarterly sales targets.
- Promote the company's manufacturing capabilities and products.
- Prepare company profiles, product presentations, capability documents, and marketing materials.
- Participate in industrial exhibitions, vendor meets, conferences, and B2B networking events.
- Develop new customer segments and explore new markets.

5. Digital Marketing

- Manage and promote the company's presence on LinkedIn and other relevant platforms.
- Prepare content related to manufacturing capabilities, machines, production achievements, completed projects, and company updates.
- Support digital campaigns and online lead-generation activities.
- Coordinate with the design team for brochures, catalogues, presentations, and promotional materials.

6. Internal Coordination

- Coordinate closely with Production, Design/Engineering, Purchase, Quality, and Accounts teams.
- Communicate customer requirements accurately to the concerned departments.
- Follow up on production status and delivery commitments when required.
- Ensure customer requirements are properly documented and communicated.

Required Skills

- Solid communication and interpersonal skills.
- Good sales and negotiation skills.
- Lead-generation and customer-follow-up skills.
- Basic understanding of manufacturing and production processes.
- Ability to understand engineering drawings and technical specifications is an advantage.
- Good knowledge of MS Office / Excel / PowerPoint.




- Knowledge of CRM tools and digital marketing is preferred.
- Strong networking and presentation skills.
- Willingness to travel for customer visits and business development activities.

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Mechanical Engineering, Production Engineering, Industrial Engineering, or a related field.
- Candidates with a technical background and marketing/sales experience will be preferred.

Experience 1–3 years of experience in:

- Industrial Marketing
- B2B Sales
- Manufacturing Sales
- Engineering Product Sales
- CNC/Precision Manufacturing Sales
- Business Development

Freshers with strong communication and business-development skills may also be considered.

Preferred Industry Exposure

Experience or knowledge in any of the following will be an added advantage:

- CNC Machining
- VMC / CNC Turning
- Precision Components
- Engineering Components
- Defence & Aerospace Manufacturing
- Automotive Components
- Industrial Equipment
- OEM & Vendor Development

Key Performance Indicators (KPIs)
- Monthly sales and revenue achievement.
- Number of qualified leads generated.
- New customers acquired.
- RFQs and enquiries generated.
- Quotation-to-order conversion rate.
- Customer visits and meetings.
- Repeat orders and customer retention.
- New industry/vendor opportunities developed.

Personal Attributes
- Target-oriented and self-motivated.
- Professional and confident personality.
- Good negotiation and problem-solving ability.
- Strong follow-up discipline.
- Willingness to travel.
- Ability to work independently and with cross-functional teams.
- Customer-focused approach.

Salary Performance-based incentives may be provided based on company policy.

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Leave encashment

Work Location: In person

📌 Marketing Executive (Kallapalayam)
🏢 CODISSIA DEFENCE INNOVATION AND ATAL INCUBATION CENTRE
📍 Kallapalayam