Role & responsibilities

A. Brand & Trade Marketing

- Coordinate and execute ATL, BTL, and trade marketing activities.
- Plan and manage POSM development, including standees, danglers, window displays, shelf branding, and in-store branding.
- Coordinate with vendors for branding, printing, production, and dispatch of marketing materials.
- Support product launches and promotional campaigns across all channels.
- Track inventory and distribution of marketing collaterals.

B. Digital Marketing

- Coordinate with digital agencies for social media campaigns and content execution.
- Assist in planning influencer collaborations and campaign execution.
- Monitor website updates and coordinate with the development team.
- Track digital campaign performance and prepare monthly reports.

C. Events & Medical Marketing

- Coordinate participation in CMEs, conferences, exhibitions, and trade shows.
- Liaise with event organizers, vendors, and internal stakeholders.
- Ensure timely execution of branding, logistics, and promotional activities.
- Support doctor engagement and awareness initiatives.

D. Marketing Operations

- Coordinate with sales teams to understand regional marketing requirements.
- Conduct market and competitor analysis.




- Prepare marketing reports, campaign performance dashboards, and presentation decks.
- Manage purchase orders, vendor coordination, quotations, and marketing documentation.
- Ensure timely execution of projects within approved budgets.

SKILLS & TOOLS Trade & Retail Marketing

- POSM design & vendor coordination
- Retail branding & merchandising
- Print & production management

Digital & Reporting Tools

- Meta Ads Manager / basic analytics
- MS Excel & PowerPoint
- Canva (for quick creative reviews)

QUALIFICATIONS & EXPERIENCE

- Bachelors degree, Business Administration, or a related field; MBA in Marketing preferred.
- 1–4 years of experience in marketing, preferably in healthcare, medical devices, consumer healthcare, FMCG, or retail marketing.
- Solid communication and coordination skills, with experience in vendor and agency management.
- Good understanding of digital marketing and social media platforms.
- Proficiency in Microsoft Excel and PowerPoint.

Ability to manage multiple projects, meet deadlines, and travel for exhibitions, conferences, and market visits.

Preferred candidate profile

📌 Marketing Executive (Mumbai)
🏢 Ascent Meditech
📍 Mumbai