To lead the creative function and develop impactful, innovative, and brand-consistent communication across all marketing channels, with a strong focus on real estate projects, campaigns, ATL, BTL, digital, and on-ground branding.

Key Responsibilities

- Lead and manage the creative and design team, ensuring effective work allocation and timely delivery.
- Develop the creative strategy, concepts, themes, and visual direction for real estate projects and corporate branding.
- Handle creative requirements across digital, social media, ATL, BTL, OOH, print, hoardings, brochures, events, exhibitions, and site branding.
- Work closely with Marketing, Sales, Digital, ATL & BTL teams to understand campaign objectives and convert them into strong creative communication.
- Develop creative concepts for project launches, offers, campaigns, festivals, activations, and promotional activities.
- Review and approve all creative outputs before release to ensure quality, consistency, accuracy, and brand alignment.
- Ensure all communication follows RERA guidelines, brand guidelines, and applicable advertising regulations.
- Coordinate with external creative agencies, production houses, photographers, videographers, printers, and other vendors.
- Manage multiple projects and ensure creatives are delivered within agreed timelines.
- Analyse competitor communication and market trends to identify new creative ideas and creative marketing formats.
- Maintain and strengthen the company's brand identity and creative standards across all projects.
- Mentor the creative team and improve their creative quality, productivity,



and execution capabilities.
- Participate in campaign brainstorming, presentations, and marketing strategy discussions.
- Take ownership of the complete creative process from brief → concept → design → approval → production → execution.

Preferred Experience

- Experience in real estate, advertising agency, or large-scale brand marketing.
- Proven experience in handling end-to-end campaign development and project branding.
- Experience managing an in-house creative team and external agencies.
- Requirements

Key Skills

- Strong creative thinking and conceptualisation skills.
- Excellent knowledge of branding, advertising, typography, layout, visual communication, and campaign development.
- Strong understanding of real estate marketing and consumer communication.
- Proficiency in Adobe Creative Suite and other relevant creative tools.
- Good understanding of digital, social media, video, motion graphics, print, and OOH communication.
- Excellent presentation, communication, and leadership skills.
- Ability to manage multiple projects under tight deadlines.
- Strong attention to detail and quality.
- Ability to guide and motivate a creative team.

Key Performance Indicators (KPIs)

- Quality and effectiveness of creative campaigns
- Timely delivery of creative requirements
- Brand consistency across all communication
- Creative innovation and campaign impact

- Team productivity and performance
- Reduction of creative errors and rework

- Stakeholder satisfaction
- Compliance with RERA and brand guidelines

📌 Marketing - Creative Head (Chennai)
🏢 Adityaram Properties Private
📍 Chennai