Responsibilities:

- Support user journey execution across registration, activation, retention, and revenue-focused campaigns.
- Execute mobile push notifications, email campaigns, and CRM communication initiatives.
- Assist in campaign coordination across social media, affiliate marketing, and marketing operations.
- Support retention activities to improve user engagement and reduce drop-offs.
- Coordinate with design, content, product, and tech teams for smooth campaign execution.
- Track campaign performance, prepare basic reports, and support data-driven optimization.
- Assist in day-to-day marketing operations, execution tracking, and coordination tasks.
- Support revenue-driving initiatives and marketing activities across categories.
- Stay updated with market trends, user behaviour, competitor activities, and AI-driven marketing trends/tools.

Requirements:

- Good communication and coordination skills.




- Robust ownership mindset and willingness to work in a fast-paced environment.
- Basic understanding of digital marketing, social media, and user engagement.
- AI-driven mindset with willingness to leverage AI tools for productivity, execution, and analysis.
- Comfortable handling multiple execution tasks simultaneously.
- Analytical mindset with basic Excel/reporting understanding.
- Self-motivated, adaptable, and execution-oriented.
- Exposure to EdTech, CRM tools, or marketing automation platforms is a plus.

Preferred:

- Familiarity with tools like CleverTap, MoEngage, WebEngage, Google Sheets, etc.
- Familiarity with AI tools like ChatGPT, Claude, Gemini, Canva AI, or similar productivity/marketing tools.
- Interest in marketing operations, retention, and lifecycle marketing.

📌 Marketing Content Executive (Bengaluru)
🏢 Oliveboard
📍 Bengaluru