Company Description

JaCaCo Pvt Limited is a growing consumer-focused food company based in Vadodara. The company is building distinctive products and brands for up-to-date retail, e-commerce, and institutional channels, with a strong emphasis on quality, customer insight, innovation, and disciplined commercial execution.

Role The Marketing Executive will execute B2B marketing and commercial-support activities for JaCaCo across institutional, HORECA, bakery, distributor, private-label, contract-manufacturing, and export channels. The role supports qualified lead generation, customer communication, market intelligence, sales enablement, campaign execution, and disciplined follow-through from enquiry to commercial opportunity.

Key Responsibility

- Execute approved B2B marketing plans across email, LinkedIn, website, direct outreach, offline campaigns, trade events, and customer visits.
- Support differentiated value propositions and messaging for institutional customers, HORECA, bakeries, distributors, private-label partners, contract manufacturers, and export markets.
- Research target accounts, market segments, competitors, channel trends, pricing signals, and new business opportunities; present actionable findings.
- Generate and qualify leads, record them in the CRM, assign follow-ups, and maintain accurate enquiry, opportunity, and conversion status.
- Communicate professionally with prospects and customers through email, calls, meetings, and approved online platforms.
- Coordinate customer enquiries, samples, documentation, approvals, quotations, trials, and project follow-ups with the Sales and Techno-commercial teams.
- Prepare presentations, product profiles, application stories, reports, emailers, event materials, and other sales-enablement assets.
- Support exhibitions, trade fairs, BTL activities, webinars,



customer demonstrations, partnerships, and client visits, including lead capture and post-event follow-up.
- Coordinate with R&D;, NPD, Quality, Production, Planning, Packaging, Dispatch, and Finance to obtain accurate information and meet customer commitments.
- Maintain customer databases, campaign trackers, content calendars, enquiry records, follow-up logs, and weekly/monthly MIS reports.
- Monitor agreed KPIs such as qualified leads, response time, follow-up completion, campaign engagement, event leads, and opportunities influenced.
- Protect confidential customer and commercial information and follow company approval, documentation, and brand-governance processes.

Basic Skills Required:

- B2B lead generation and marketing execution
- CRM, databases, and MIS reporting
- Market and competitor research
- Customer communication and follow-up

Good to have:

• Exposure to food, chocolate, bakery, ingredients, HORECA, institutional, or export markets.

- Experience with LinkedIn, email campaigns, CRM tools, trade exhibitions, tender portals, or customer sampling workflows.

Qualification:

- Bachelor's degree in Business Administration, Marketing, Commerce, Engineering, or a related field; an MBA/BBA is preferred.
- 2-3 years of experience in B2B marketing, lead generation, sales coordination, business development, or customer relationship management.
- Working knowledge of CRM, market research, enquiry and quotation workflows, MIS reporting, and Microsoft Excel and PowerPoint.
- Strong written and verbal communication, follow-up discipline, organisation, and cross-functional coordination skills.
- Relevant certification in sales and marketing, digital marketing, CRM, tendering/procurement, market research, or business communication is preferred.

Interested candidates can also share their resume to [email protected]

📌 Marketing Executive (Vadodara)
🏢 JaCaCo
📍 Vadodara