Marketing Automation & Growth Marketing Manager

Company: the EleFant

Location: Ahmedabad

Experience: 4–7 years

Type: Full-time

About the Role

We are looking for someone who can own the entire customer communication and conversion journey after a user enters our ecosystem.

This is not a traditional marketing role.

You will be responsible for building automated journeys across WebEngage / CleverTap / MoEngage / similar retention platforms, while also driving WhatsApp, push, SMS, email and in-app communication to improve activation, conversion, engagement, renewal and referral.

The ideal person should be equally comfortable looking at funnels, creating segmentation logic, building journeys, writing sharp communication briefs, and tracking conversion numbers.

What You Will Own

You will own the customer lifecycle from:

Lead → Activation → Conversion → Engagement → Renewal → Referral

Your responsibility will be to ensure that every user receives the right communication, at the right time, through the right channel.

Key Responsibilities

- Build and manage lifecycle journeys using WebEngage, CleverTap, MoEngage or similar platforms

Create automated funnels for

- New lead nurturing
- App onboarding
- Abandoned plan/cart
- Trial to paid conversion
- Plan-page viewers
- Inactive users
- Renewal and expiry
- Win-back campaigns
- Cross-sell and upsell
- Referral journeys

Own customer communication across

- WhatsApp
- Push notifications
- SMS
- Email
- In-app messages

Build intelligent user segments based on:
- Behaviour
- Purchase history
- App activity
- Geography
- Child age
- Subscription status
- Engagement levels
- Customer lifecycle stage

Create and continuously improve WhatsApp funnels, including triggered messages, drip journeys, sales follow-ups and campaign broadcasts.

Work with sales teams to ensure digital journeys and telecalling journeys work together instead of independently.





Identify funnel drop-offs and design interventions to improve conversion.

Run A/B tests across

- Message
- Offer
- CTA
- Timing
- Channel
- Frequency
- Audience segmentation

Build dashboards tracking lifecycle performance and campaign ROI.

Reduce communication fatigue by managing frequency caps and channel prioritisation.

Work closely with Product, Sales, Customer Experience and Performance Marketing teams.

What We Expect You to Know

Strong hands-on experience with at least one of:

WebEngage / CleverTap / MoEngage / Braze / Netcore / similar CRM & retention platforms

You should understand

- Events and attributes
- User segmentation
- Trigger-based journeys
- Cohorts
- Funnels
- Retention analysis
- Campaign attribution
- Automation logic
- A/B testing
- Personalisation
- Conversion tracking

Strong understanding of WhatsApp Business API and WhatsApp marketing journeys is key.

Experience with tools such as Interakt, Gupshup, AiSensy, WATI, LimeChat or similar platforms would be an advantage.

Who Will Do Well Here

Someone who thinks

“Why did 10,000 people see the plan but only 500 purchase?”

And then goes into the data, segments those 9,500 users, understands their behaviour, builds 4–5 different journeys and improves conversion.

Not someone who simply says:

“Let’s send another WhatsApp blast.”

Ideal Background

4–7 years of experience in Growth Marketing, CRM, Retention Marketing, Lifecycle Marketing or Marketing Automation.

Experience in consumer internet, D2C, subscription, fintech, e-commerce, edtech or app-based businesses would be highly relevant.

You should be

Data-led enough to find the problem.

Creative enough to change behaviour.

Technical enough to automate it.

Commercial enough to care about revenue.

Why this role matters at the EleFant

At the EleFant, thousands of parents interact with us across the app, website, WhatsApp, sales calls and subscription lifecycle

📌 Marketing Automation Manager (Ahmedabad)
🏢 the EleFant
📍 Ahmedabad