About the Role

DirectShifts is a YC-backed healthcare staffing platform that matches clinicians with employers across the US. Our marketing team is small, senior, and quick. We ship landing pages, campaigns, and tests every week across both the clinician (B2C) and employer (B2B) sides of the business.

We need a hands-on operator to run the engine room: someone who owns the day-to-day across the website, paid channels, email, and analytics, and who keeps an eye out for what can be automated. If wiring up a Zapier flow that saves two hours of weekly busywork sounds satisfying, or you’ve wanted to rebuild a messy GTM container so attribution finally makes sense, you’ll like this one.

You’ll work with the marketing and dev teams, with regular visibility to leadership.

What you will own

• Paid ads: Run Google Ads end to end: campaign setup, keyword and competitor research, ad copy, monitoring, and optimization across licensing, credentialing, and telehealth. As B2B grows, you’ll help test LinkedIn Ads.

• Website & landing pages: Build and ship landing pages (UI, copy, lead forms) in Webflow/Lovable-type tools, coordinate the website task queue with the dev team, and own the page-to-conversion path.

• Analytics & tracking: Maintain the GTM container, set up and QA conversion events for every new page, and pull weekly and monthly performance from GA and Search Console for the team and leadership.

• Lead & marketing data: Own the cleanliness and flow of marketing data: keep lead records accurate and de-duplicated, segment lists, and make sure data moves correctly from forms through to dashboards and reporting.

• Marketing automation: Build and maintain Zapier workflows connecting Fillout forms, dashboards, and trackers, and spot new automations that cut manual work and tighten lead tracking.

• Email execution: Run B2C clinician and recruiter campaigns, the bi-weekly newsletter, and HTML and plain templates in Mailchimp. Copy is drafted with AI tools; you implement and ship.

• Social & creative:



Manage the social calendar, scheduling, and Canva creatives across LinkedIn, Instagram, and Facebook, keeping the brand consistent.

• SEO support: Monitor indexing and organic performance, and coordinate on-page SEO across B2B, B2C, and blog content.

What we are looking for

• 3–5 years in marketing operations, growth, or performance marketing, ideally at a startup where you wore several hats and shipped without hand-holding.

• Technically capable. You pick up new tools fast, read the docs when you’re stuck, and aren’t thrown by a settings panel or a tracking tag.

• Hands-on with Webflow. You can build and ship pages independently — not just edit existing ones — including layout, CMS, and forms.

• Hands-on with the stack: Google Ads (certification a plus), Google Tag Manager, Google Analytics, and Search Console.

• Automation-minded. Comfortable in Zapier (or similar), and you tend to ask what can be systematized instead of repeated by hand every week.

• Comfortable with data and spreadsheets. Solid Excel/Google Sheets skills: you can build a clean tracker, work with formulas and pivots, and turn raw numbers into something the team can read at a glance.

• Fluent with AI tools (ChatGPT, Claude, Gamma) in your daily workflow for drafts, research, and faster execution.

• Execution and judgment. You’re organized, you hit your deadlines, and you use common sense to prioritize. We’d take a sharp, adaptable operator over a long resume with no initiative any day.

• Transparent writer, comfortable coordinating with marketing, dev, and leadership over Slack.

Nice to Have

- B2B or B2C demand gen, or a marketplace/staffing background.
- Email marketing in Mailchimp or similar.
- Light design chops in Canva.
- US-market or healthcare exposure.

Why Join Us

- Real ownership from day one, on a team with little bureaucracy.
- A close-up view of how a YC company runs growth, with direct access to senior marketing leadership.
- A team that builds with AI and automation instead of grinding through everything by hand.

📌 Marketing Automation Specialist (India)
🏢 DirectShifts
📍 India