Job Title: Marketing Associate – Hospital
Job Type: Full-time
Department: Marketing
Industry: Healthcare / Hospital
Experience: 1–3 years preferred
Location: Pammal, Chennai, Tamil Nadu
Job Summary
We are looking for an enthusiastic and result-oriented Marketing Associate to support the hospital's marketing and business development activities. The role involves promoting hospital services, developing relationships with doctors, corporate organizations and referral partners, generating patient enquiries, and supporting offline and digital marketing initiatives.
The ideal candidate should have good communication skills, a professional personality, and the ability to interact confidently with patients, doctors, companies and external partners.
Key Responsibilities
- Promote hospital services, specialties, doctors and healthcare facilities to the target audience.
- Develop and maintain relationships with doctors, clinics, corporate companies, insurance/TPA contacts and referral partners.
- Conduct regular field visits to nearby clinics, companies, residential communities and other potential referral sources.
- Generate new patient leads and support conversion of enquiries into hospital visits.
- Coordinate with doctors and internal departments for marketing-related activities.
- Identify and develop new corporate tie-ups and business opportunities.
- Conduct and support health camps, awareness programs, corporate wellness programs and promotional activities.
- Follow up with referral sources and maintain regular communication.
- Collect market feedback and identify opportunities to improve patient footfall.
- Support hospital branding and promotional activities, including brochures, banners, social media content and other marketing materials.
- Coordinate with the digital marketing team for social media campaigns and online promotions.
- Encourage patients and attendants to share genuine feedback and Google reviews in accordance with hospital guidelines.
- Maintain daily/weekly marketing visit reports and lead-generation records.
- Monitor competitor activities, offers, services and local healthcare market trends.
- Achieve assigned monthly marketing, lead-generation and business-development targets.
- Coordinate with the HR/Admin and Operations teams for hospital events and promotional programs.
- Perform other marketing and business-development activities assigned by management.
Requirements
- 1–3 years of experience in marketing, sales or business development; healthcare/hospital experience is preferred.
- Excellent communication and interpersonal skills.
- Good negotiation and relationship-management skills.
- Willingness to travel locally for field visits and business development.
- Ability to work independently and achieve targets.
- Basic knowledge of digital marketing platforms.
- Presentable, confident and professional personality.
Key Skills Healthcare Marketing | Hospital Marketing | Field Marketing | Patient Acquisition | Lead Generation | Corporate Tie-ups | Doctor Relationship Management | Referral Marketing | Communication Skills | Negotiation | Customer Relationship Management | Digital Marketing
What We Offer:
- Competitive salary package
- Qualified growth opportunities & Supportive and dynamic work environment
How to Apply Interested candidates can apply by sending their resume to:
[email protected]
Contact: 75500 74080
Pay: ₹25,000.00 - ₹32,000.00 per month
Benefits
- Provident Fund
Work Location: In person
📌 Marketing Associate – Hospital (Pammal)
🏢 Anugraha Hospital
📍 Pammal