Provide insights to Programming, content teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions
Tracking viewership pattern on regular basis and identifying any changes that are driving the consumer decisions
Support cross functional teams in evaluating feasibility of potential formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams
Post launch efficiency evaluation and launch calendar.
Deep experience in TV Movies content and ability to utilize techniques to case building for recent ideas and pitches.
Interpret, present and visualize the platform analytics provided by BARC, collaborate with the programming team for effective launches
Competitor Analysis:
Supervise analysis of external reports and prepare detailed valuation report formulating programming strategies
Keeping track of ratings and performance for various genres and competitor channel programs
Keep up to date with industry changes, case studies and regulatory impacts through internal and external networks
Job Requirement Analytical and insights acumen, Data based decision making, Data Interpretation, Data Visualization, collaborating with teams to solve business problems
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Manager - Strategy & Insights, Zee TV (Mumbai)
🏢 Zee Entertainment Enterprises
📍 Mumbai
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