Key Responsibilities

- Own end-to-end marketing for film and non-film music launches across multiple projects simultaneously, from strategy to execution
- Drive 360° development for key artists, including brand positioning, content direction, and audience growth
- Build and manage relationships with artists, managers, and external stakeholders to ensure seamless collaboration and execution
- Develop insight-led marketing plans grounded in digital behavior, pop culture, and audience trends
- Conceptualize and execute integrated campaigns across social, influencer, media, partnerships, and on-ground channels
- Lead content thinking across platforms ensuring work is culturally relevant, timely, and differentiated
- Identify and act on real-time opportunities (trends, moments, collaborations) to maximize reach and engagement
- Build and leverage partnerships with creators, platforms, media partners, and vendors to scale campaigns
- Work closely with internal teams to align strategy and execution across all projects
- Take full ownership of outcomes driving timelines,



quality, and performance with minimal supervision
- Continuously track market trends, campaign performance, and audience behavior to refine strategy

Skill Sets Required

- Strong understanding of digital ecosystems, social platforms, and the influencer landscape
- High ownership mindset with the ability to independently drive projects end-to-end
- Strong creative thinking and idea generation ability, with a clear sense of what works in pop culture
- Proactive and solution-oriented; able to move quickly and make decisions in ambiguous situations
- Strong communication and presentation skills
- Ability to identify and build the right partnerships to amplify campaigns
- Data-informed thinking with the ability to translate insights into action
- Strong organizational skills and ability to manage multiple priorities simultaneously

Love for music would be outstanding!

📌 Manager/Sr Manager, Music Marketing (Mumbai)
🏢 Saregama India
📍 Mumbai