ROLE SUMMARY

Lead end‑to‑end broadcaster partnerships, managing commercial negotiations, deal execution, and carriage revenue while driving strategic initiatives like channel launches, packaging changes, and content marketing.

Head content analytics and AOP, delivering viewership insights, deal modelling, and revenue projections to support negotiations and long‑term strategy, while coordinating cross‑functional execution across legal, finance, marketing, technology, and sales teams.

KEY DUTIES AND RESPONSIBILITIES

- Broadcaster Partnerships – Lead key broadcaster relationships for Tata Play & respective Tata Play Linear App partnership, including Commercial negotiations, agreement execution, cost & revenue management, deal management and marketing engagements.
- Content Analytics – Lead Content Analytics. Create & oversee the Content AOP. Create, maintain & execute various analytical reports for the content team including Viewership reviews, Deal Modelling, revenue projections etc. that fuel negotiations & long-term strategic decisions.
- Carriage business – Manage carriage relationships. Demonstrate rigor for increasing revenue from existing partners. Collaborate with Cross functional teams to deliver robust content pipeline & revenue generation.
- Strategic opportunities
- Derive additional value for Tata Play - Content marketing Initiatives, Channel launches, Packaging Changes etc. Along with the content provider, develop relationships with internal stake holders like - Subscriber Marketing, Technology, Legal, Finance, Communications, Sales etc.

- Internal Processes : Work with cross functional teams to execute all internal processes for various functions within content team. E.g. legal, commercial, comms etc.

Specific responsibilities





- Take ownership of Broadcast Cost projections and periodic reforecasts; structure and lead all data modelling exercises. Create weakly trackers to map Channel penetration & viewership highlights. Constantly work with Internal & Industry Leadership to project data & forecast trends.
- Manage relationships with key broadcasters – ensure cost benefit deal closures, delivery of deal commitments, working with regulatory teams to ensure broad company adherence to guidelines, coordinating & executing marketing deliverables & incentive management.
- Manage Linear app partnerships to underpin Tata Play’s OTT Strategy.Collaborate with various business teams, Product, Tech, Digital, Comms to deliver a value path for the business.
- Manage & launch Broadcaster lead Content Value added services.
- Coordinate cross functional analytics teams, manage broadcaster packaging requirement & marketing initiatives in the portfolio – work with respective stakeholders to design high-impact marketing plans and aid execution.
- Take ownership of Content cost budget planning and periodic reforecasts for respective portfolio.
- Own and drive a carriage portfolio, ensuring timely renewal, paperwork closure and collection. Grow the business by scouting and adding new carriage channels at benchmark rate on Tata Play.
- Manage & launch Broadcaster lead Content Value added service.

TECHNICAL COMPETENCIES
- Advanced Excel, SQL, data analysis, viewership analytics,
- Working knowledge of broadcast/OTT ecosystems, subscriber metrics, and content management systems.
- Financial modelling, cost–revenue analysis, contract commercials
- Valuable negotiation skills

EDUCATION- PGDM/MBA degree from a reputed college 5 to 6 years of experience in related field

Telecom/ media/ OTT experience will be an added advantage.

📌 Manager Content (Content Partnerships) (Mumbai)
🏢 Tata Play
📍 Mumbai