About Porter

At Porter , we’re on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a easy vision — to transform intra-city logistics through technology. Today, Porter is a late-stage startup , serving millions of users across 21+ cities , backed by marquee investors like Tiger Global , Lightrock , and Sequoia .

We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

With a sharp focus on user obsession, ownership, and collaboration , we’re building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If you’re looking to work where scale meets purpose , complexity fuels learning , and culture isn’t an afterthought , Porter is the place.

Role Overview

We are seeking a data-driven and execution-focused Manager – App Performance Marketing to lead mobile user acquisition and growth initiatives across Porter’s app ecosystem.

This role will own the end-to-end app growth funnel — from install acquisition to activation, retention, and re-engagement — across both customer and driver-partner segments. The ideal candidate combines strong analytical capabilities with hands-on campaign management experience and a deep understanding of mobile attribution, cohort behaviour, and scalable growth strategies in a high-growth, consumer-tech environment.

Key Responsibilities

1. App Acquisition & Paid Media Management

- Develop and execute scalable app install strategies across:
- Google UAC (App Campaigns)
- Meta (Facebook & Instagram)
- Apple Search Ads (ASA)
- Affiliate and performance networks
- Optimise campaigns toward quality installs (activation, first transaction, repeat usage).
- Manage and scale substantial monthly performance budgets while maintaining efficiency.
- Drive continuous experimentation across creatives, bidding strategies, audience cohorts,



and landing/app store assets.

1. Funnel Optimisation & Growth

- Own the complete mobile funnel: Install → Activation → First Transaction → Retention → Re-engagement.
- Improve key metrics, including CPI, CPA, CAC, ROAS, LTV, Day 7/30 retention, and repeat usage.
- Partner with Product teams to enhance onboarding flows and conversion rates.
- Scale high-performing acquisition channels while ensuring sustainable CAC-to-LTV ratios.

1. Attribution, Analytics & Insights

- Lead mobile attribution and tracking using platforms such as Adjust (or AppsFlyer).
- Manage deep linking, event tracking, cohort analysis, and fraud monitoring.
- Build and own performance dashboards and reporting frameworks (weekly/monthly).
- Translate complex data into actionable growth insights and budget allocation decisions.
- Leverage analytics tools such as Google Analytics (GA4), Mixpanel/Amplitude, MoEngage, Excel, and SQL.

1. Lifecycle & Re-engagement Marketing

- Drive retargeting and re-engagement campaigns to improve retention and repeat transactions.
- Collaborate with CRM teams on push notifications, in-app messaging, and lifecycle automation strategies.
- Optimise for long-term customer value, not just install volume.

1. Cross-Functional & Stakeholder Management

- Work closely with:
- Product teams for funnel improvements and feature adoption.
- Creative teams for performance-led ad development.
- Sales/Business teams for lead quality optimisation.
- Manage agency and external performance partners where applicable.

Key Requirements

- 4–8 years of experience in performance marketing, with strong exposure to app-first growth.
- Proven experience managing and scaling mobile app acquisition campaigns.
- Hands-on expertise in mobile attribution platforms (Adjust / AppsFlyer preferred).
- Strong understanding of cohort analysis, attribution models, and LTV optimisation.
- Demonstrated experience managing large-scale digital budgets.
- Strong analytical mindset with proficiency in Excel; SQL is a plus.
- Experience in startup, marketplace, logistics, or consumer-tech environments preferred.

📌 Manager – App Performance Marketing (Bengaluru)
🏢 Porter
📍 Bengaluru