About Bioscan Research:

Bioscan Research is a medical technology company based in Ahmedabad, developing innovative, evidence-based healthcare technologies across photonics, medical sensing, AI and point-of-care diagnostics. As Bioscan expands its product portfolio across India and international markets, we are looking for a medically oriented brand and market development professional to build Bioscan’s clinical identity, create high-quality medical content and develop relationships with clinicians, KOLs, healthcare institutions and strategic partners.

Role Purpose:

Build Bioscan’s clinical and corporate brand through evidence-based content, digital and offline marketing, scientific engagement, KOL relationships, conferences, CME programmes and strategic healthcare partnerships. The role will combine medical content, brand building, healthcare marketing and market development.

Key Responsibilities

1. Brand Building & Medical Content

- Develop and execute Bioscan’s brand strategy, positioning and communication across its product portfolio.
- Create high-quality, evidence-based content for LinkedIn, website, social media, brochures, presentations, videos, newsletters and other channels.
- Translate complex clinical and scientific information into clear, compelling communication for clinicians, hospitals, partners and other stakeholders.
- Develop clinical stories, case studies, KOL content, product narratives and thought-leadership material.
- Build Bioscan as a credible and recognised medical technology and innovation brand.

2.Digital & Offline Marketing





- Lead Bioscan’s digital presence, including website, LinkedIn and other relevant platforms.
- Develop content calendars, campaigns and awareness initiatives.
- Plan and execute medical conferences, CME programmes, webinars, scientific forums and exhibitions.
- Develop educational campaigns around relevant clinical conditions and healthcare challenges.
- Track content engagement, campaign performance and brand reach.

3.Medical & KOL Engagement

- Build relationships with clinicians and KOLs across relevant medical specialties.
- Develop KOL-led content, publications, webinars, consensus meetings and scientific programmes.
- Coordinate with Clinical and Medical Affairs teams to convert clinical evidence into effective communication.
- Identify opportunities to strengthen Bioscan's clinical credibility through scientific engagement.

4.Market Development & Institutional Engagement

- Identify emerging markets, clinical applications, customer segments and strategic opportunities across Bioscan's product pipeline.
- Develop relationships with hospitals, healthcare institutions, government programmes, academic institutions and strategic partners.
- Support institutional tie-ups,



pilot programmes and healthcare initiatives.
- Monitor market, competitor and clinical trends and translate insights into brand and market strategy.

5.Strategic & International Brand Development

- Support Bioscan's brand-building activities in international markets.
- Identify relevant international conferences, scientific forums and healthcare networks.
- Develop communication and positioning for new products and markets.
- Work with leadership to build strategic partnerships that strengthen Bioscan's market presence.

Skills & Experience

- Bachelor's/Master's degree in Medicine, Life Sciences, Biotechnology, Biomedical Sciences or a related healthcare field.
- 4–7 years of experience in medical marketing, medical affairs, healthcare communication, MedTech, pharma or a related field.
- Strong ability to write, present and communicate medical/scientific content.
- Demonstrated interest or experience in digital content, social media and brand building.
- Understanding of clinicians, KOLs, hospitals and healthcare decision-makers.
- Experience organising CME programmes, conferences, webinars or scientific meetings.
- Strong stakeholder-management and relationship-building skills.
- Ability to convert scientific evidence into compelling communication and storytelling.
- Solid research, analytical and project-management skills.
- Entrepreneurial mindset with the ability to independently develop and execute initiatives.
- Willingness to travel for conferences, KOL meetings and institutional engagements.

📌 Lead – Clinical Brand Building & Market Development (Ahmedabad)
🏢 Bioscan Research
📍 Ahmedabad