About the Role

We are looking for a Junior SEO Executive who is passionate about digital marketing and wants to build a career in Search Engine Optimization.

The candidate will work closely with the Senior SEO Executive / SEO Manager and support day-to-day SEO activities including keyword research, on-page optimization, technical SEO checks, content optimization, link-building activities, local SEO, and performance reporting.

This role is ideal for someone who is eager to learn, detail-oriented, analytical, and interested in understanding how SEO can increase organic traffic, website visibility, and qualified business leads.

Key Responsibilities1. Keyword Research

- Conduct keyword research using tools such as Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and other SEO tools.
- Identify relevant primary, secondary, and long-tail keywords.
- Understand search intent and categorize keywords based on informational, commercial, and transactional intent.
- Support keyword mapping for website pages and blog content.
- Research competitor keywords and identify recent ranking opportunities.

1. On-Page SEO

- Optimize website pages according to SEO best practices.
- Update and optimize:
- Meta titles
- Meta descriptions
- H1, H2, and H3 headings
- URLs
- Image alt text
- Internal links
- Anchor text
- Identify pages that require content and SEO improvements.
- Assist in optimizing landing pages for both search visibility and conversions.
- Check for duplicate, missing, or poorly optimized metadata.

1. Content SEO

- Work with the content team to provide SEO requirements for blogs and website pages.
- Suggest topics based on keyword research and search demand.
- Optimize existing blogs and website content.
- Ensure appropriate keyword usage without keyword stuffing.
- Assist in developing topic clusters and internal-linking opportunities.
- Research competitor content and identify content gaps.

1. Technical SEO Support

- Conduct basic technical SEO checks and website audits.
- Identify and report:
- Broken links
- Crawl issues
- Indexing problems
- Redirect issues
- Duplicate pages/content
- Sitemap issues
- Robots.txt issues
- Missing canonical tags
- Monitor Google Search Console for indexing and search-performance issues.
- Check basic page-speed and mobile usability issues.
- Assist senior team members with Core Web Vitals and technical SEO improvements.
- Support structured-data/schema implementation and validation.

Note: The Junior SEO Executive will primarily identify, document, and support the resolution of technical issues, rather than independently handling advanced technical SEO implementation.

1. Off-Page SEO & Link Building

- Research relevant and high-quality backlink opportunities.
- Assist with ethical link-building and outreach campaigns.




- Identify relevant websites for guest posting and partnerships.
- Maintain backlink prospect lists.
- Monitor competitor backlink profiles.
- Track acquired backlinks and maintain backlink records.
- Focus on quality and relevance rather than generating large quantities of low-quality links.

1. Local SEO

- Assist with Google Business Profile optimization.
- Conduct local keyword research.
- Support local citation and directory-building activities.
- Monitor local search visibility.
- Research local competitors and their SEO strategies.
- Assist with optimizing location-based website pages.

1. SEO Tools & Analytics

The candidate should gradually develop hands-on experience with:
- Google Search Console
- Google Analytics
- Google Keyword Planner
- Google Business Profile
- Ahrefs
- SEMrush
- Screaming Frog
- Ubersuggest
- PageSpeed Insights
- Other SEO and reporting tools

1. Reporting & Performance Tracking

- Track keyword rankings and organic search performance.
- Monitor organic clicks, impressions, CTR, and average position.
- Assist in preparing weekly and monthly SEO reports.
- Identify ranking and traffic changes.
- Maintain SEO activity and performance trackers.
- Highlight issues and opportunities to the Senior SEO Executive / SEO Manager.

1. Competitor Analysis

- Monitor competitors' SEO activities.
- Research competitor keywords and ranking pages.
- Analyze competitor content and backlink strategies.
- Identify content gaps and potential ranking opportunities.
- Share findings with the senior SEO team.

Required Skills
- Basic understanding of SEO fundamentals.
- Understanding of on-page, off-page, technical, and local SEO.
- Basic knowledge of keyword research and search intent.
- Good analytical and research skills.
- Basic understanding of Google Search Console and Google Analytics.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or Ubersuggest is an advantage.
- Basic understanding of HTML and website structure is a plus.
- Good communication and writing skills.
- Strong attention to detail.
- Ability to work with spreadsheets and maintain SEO data.
- Willingness to learn and adapt to changing SEO practices.

Educational Qualification
- Bachelor's degree in Digital Marketing, Marketing, Business, IT, Communications, or a related field is preferred.
- SEO or Digital Marketing certification is an advantage.
- Candidates with relevant internships,



freelance SEO experience, or personal SEO projects are encouraged to apply.

Who Can Apply?Freshers Freshers with a strong understanding of SEO fundamentals and a willingness to learn are welcome.

0–2 Years Experience

Candidates with internship or practical experience in SEO, digital marketing, content optimization, keyword research, or link building will be preferred.

What We Expect From You

We are looking for someone who is:

- Eager to learn
- Detail-oriented
- Analytical
- Proactive
- Organized
- Responsible
- Curious about SEO and digital marketing
- Willing to learn through practical projects
- Comfortable taking feedback and improving their work

The candidate should be able to follow SEO processes, complete assigned tasks on time, identify basic SEO issues, and communicate findings clearly to senior team members. What This Role Is NOT

This is a Junior SEO execution and learning role. The candidate will work under the guidance of a Senior SEO Executive / SEO Manager.

The role does not require the candidate to:

- Manage an SEO team
- Lead SEO projects independently
- Manage clients independently
- Create complete SEO strategies without supervision
- Handle advanced technical SEO independently
- Take responsibility for the entire SEO campaign from day one

As the candidate gains experience and demonstrates strong performance, responsibilities will gradually increase.

Career Growth

We believe in developing SEO professionals from the ground up.

Junior SEO Executive → SEO Executive → Senior SEO Executive → SEO Specialist → SEO Manager

Growth will be based on skills, performance, knowledge, ownership, and ability to deliver measurable results.

Why Join Us?

- Hands-on experience with real SEO projects.
- Learn technical, on-page, content, off-page, and local SEO.
- Work with professional SEO and analytics tools.
- Learn directly from experienced SEO professionals.
- Exposure to real website traffic and lead-generation campaigns.
- Opportunity to develop strong practical SEO skills.
- Performance-based career growth.
- Opportunity to specialize in technical SEO, content SEO, local SEO, or performance SEO as your career develops.

Key Performance Areas The Junior SEO Executive will gradually be evaluated on:
- Accuracy of keyword research
- Quality of on-page optimization
- Completion of assigned SEO tasks
- Technical SEO issue identification
- Content optimization quality
- Link-building activity and quality
- Reporting accuracy
- Improvement in assigned website pages
- Ability to learn and implement SEO best practices
- Consistency and timely completion of work

Job Types: Full-time, Permanent, Fresher Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Junior SEO Executive (Kalyan)
🏢 Picmatic Creative u0026 Digital Marketing Agency
📍 Kalyan