29 Aug
|
Extrieve Technologies
|
Bengaluru
29 Aug
Extrieve Technologies
Bengaluru
Extrieve Technologies is a product-led enterprise technology company focused on Workflow Automation, AI, Intelligent Document Processing (IDP), Enterprise Content Management (ECM), and Digital Transformation solutions.
We are looking for a creative, enthusiastic, and execution-oriented marketing professional who can support product marketing initiatives while managing Extrieve's digital presence, particularly LinkedIn.
Key Responsibilities
Product Marketing
- Support product marketing campaigns for Extrieve's products and solutions.
- Prepare marketing collateral, brochures, presentations, product one-pagers, and customer case studies.
- Coordinate with Product, Sales, and Leadership teams for marketing initiatives.
Assist in product launches, webinars, events, and exhibitions.
Demand Generation
- Plan and execute demand generation initiatives to create qualified leads for the sales team.
- Work closely with Sales to align marketing campaigns with business objectives.
- Develop and manage email marketing campaigns, webinars, digital campaigns, and lead nurturing activities.
- Monitor campaign effectiveness and continuously optimize lead generation efforts.
LinkedIn Management (End-to-End Ownership)
- Manage Extrieve's LinkedIn Company Page.
- Create and publish engaging content, including product updates, company news, employee highlights, industry insights, and thought leadership posts.
- Develop a monthly LinkedIn content calendar.
- Monitor audience engagement and respond to comments where required.
- Track LinkedIn performance metrics and suggest improvements to increase reach, engagement, and followers.
Digital Marketing Support
- Coordinate with external digital marketing agencies for SEO, Google Ads, and campaign execution.
- Track campaign performance and share reports with management.
- Ensure brand consistency across all digital platforms.
Content Development
- Create marketing content for email campaigns, blogs, newsletters, presentations, and website updates.
- Assist in preparing customer success stories and promotional materials.
Market Research
- Monitor industry trends and competitor activities.
- Identify opportunities to improve product positioning and brand awareness.
Candidate Profile
- MBA in Marketing or equivalent qualification.
- 1.5 4 years of experience in Product Marketing, Digital Marketing or B2B Marketing.
- Excellent written and verbal communication skills.
- Solid content writing and presentation skills.
- Good understanding of LinkedIn marketing and brand building.
- Basic knowledge of digital marketing concepts, SEO, Google Ads and marketing analytics.
- Creative mindset with attention to detail and willingness to learn.
Key Competencies
- Product Marketing
- Content Writing
- LinkedIn Marketing
- Brand Management
- Digital Marketing
- Campaign Coordination
- Market Research
- Communication
- Creativity
- Presentation Skills
Success Measures (KPIs)
- Consistent LinkedIn content execution
- Growth in LinkedIn followers and engagement
- Marketing collateral delivered on time
- Product campaign execution
- Content quality and brand consistency
- Campaign performance reporting
- Support to Sales and Product teams Role & responsibilities
Preferred candidate profile
📌 Junior Marketing Executive (Product Marketing) (Bengaluru)
🏢 Extrieve Technologies
📍 Bengaluru