Responsibilities:

- Hands-on experience with Adobe Experience Platform, Adobe Analytics, and Adobe Target.

- Lead the strategy, implementation, and optimization of Adobe Experience Platform to unify customer profiles and drive cross-channel personalization.

- Manage end-to-end deployment and enhancement of Adobe Analytics solutions, including tracking strategies, dashboard/report creation, and actionable insights generation.

- Design, build, and optimize complex marketing campaigns using Adobe Campaign Classic.

- Collaborate with cross-functional teams to gather requirements and translate them into effective marketing strategies.

- Develop and implement data-driven marketing initiatives to enhance customer engagement and conversion rates.

- Utilize Adobe Campaign Classic to create personalized customer journeys and experiences.

- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

- Ensure data integrity and compliance with industry standards and regulations.

- Stay updated with the latest trends and best practices in digital marketing and Adobe Marketing Cloud technologies.

Qualifications:

- Bachelors degree in computer science,



or a related field.

- Minimum of 6 years of hands-on experience with Adobe Campaign Classic.

- Proficiency in other Adobe Marketing Cloud technologies such as Adobe Analytics, Adobe Target, and Adobe Experience Manager.

- Robust understanding of data management, segmentation, and personalization techniques.

- Excellent analytical and problem-solving skills.

- Ability to work collaboratively in a fast-paced environment.

- Strong communication and interpersonal skills.

Technical Skills:

- Proficiency in XML and SOAP for data integration and web services.

- Experience with JavaScript, HTML, and CSS for customizing campaign templates.

- Knowledge of SQL for database management and querying.

- Familiarity with REST APIs for integrating Adobe Campaign Classic with other systems.

- Understanding of data workflows and ETL processes

Preferred Skills:

- Experience with other marketing automation tools and platforms.

- Knowledge of HTML, CSS, and JavaScript.

- Certification in Adobe Campaign Classic or related Adobe technologies.

📌 JOB Opening For AJO CJA (Bengaluru)
🏢 Capgemini
📍 Bengaluru