Product Strategy &

- Portfolio Management

- Drive topline growth across regions and product categories.

- Develop and manage product portfolio strategies for export markets (APAC, Middle East, Africa, Europe, USA).

- Identify market opportunities and optimize portfolio profitability and effectiveness.

Market &

- Competitive Intelligence

- Analyze market trends, customer needs, competitor products, pricing, and promotions.

- Maintain competitive product and pricing benchmarks to support business decisions.

- Provide actionable market insights to sales and leadership teams.

New Product Development &

- Lifecycle Management

- Define product requirements based on market and customer insights.

- Lead current product development in collaboration with R&D;, SCM, Sourcing, and Operations.

- Manage product lifecycle activities, including launches, improvements, and discontinuations.

Pricing &

- Profitability

- Develop product costing, pricing frameworks, and profitability models.

- Recommend competitive pricing strategies while ensuring margin and profitability targets.

Product Launches &

- Sales Enablement

- Plan and execute successful product launches across export markets.





- Equip sales teams with product knowledge, launch materials, and market intelligence.

- Drive sales activation programs, trade schemes, and channel promotions.

Product Packaging &

- Branding

- Lead packaging and product enhancement initiatives to improve customer appeal and brand differentiation.

- Collaborate with design and creative teams on product aesthetics and presentation.

Analytics &

- MIS

- Monitor product performance, market trends, and competitor activities.

- Manage MIS, reporting, and business analytics to support strategic decision-making.

MARCOM

- Partner with MARCOM and business teams to develop cost-effective marketing plans across key markets and categories.

- Drive digital media deployment on ecommerce and other platforms (top and lower funnel) to cost effectively meet marketing objectives

- Manage the development and timely deployment of promotional collateral, including POSM, dealer communication, and marketing materials.

- Support collateral development for the exports sales teams to participate in trade fairs and discussions

📌 International Product Marketing Manager (Mumbai)
🏢 Bajaj Electricals
📍 Mumbai