o Develop and execute a comprehensive sales strategy to acquire and retain institutional clients.
o Identify target markets and segments, and assess market trends and competitors'
activities.
o Set sales targets and create action plans to achieve them.
1. Institutional Client Acquisition:
o Identify potential institutional clients and proactively reach out to establish business relationships. o Conduct presentations, meetings, and negotiations with prospective clients to promote company products/services.
o Collaborate with the marketing team to develop marketing materials and campaigns targeted at institutional clients.
1. Relationship Management:
o Build and maintain solid relationships with key decision-makers at institutional client organizations. o Understand clients' needs, objectives, and challenges, and provide tailored solutions to meet their requirements.
o Ensure client satisfaction and address any issues or concerns promptly.
1.
Team Leadership and Performance Management:
o Recruit, train, and develop the sales team members, providing guidance and support as needed. o Set individual and team sales targets and monitor performance against these targets.
o Conduct regular performance evaluations, provide feedback, and implement necessary coaching or training programs.
o Motivate the team to achieve sales goals and foster a high-performance culture.
1. Sales Reporting and Analysis:
o Track and analyze sales performance metrics, generate sales reports, and present findings to the senior management team. o Identify areas for improvement and recommend strategies to enhance sales effectiveness.
o Stay updated on industry trends, market conditions, and competitor activities.