About the Role

We are looking for a creative and result-oriented

Influencer Marketing Executive to join our digital marketing team. The ideal candidate should have a strong understanding of influencer marketing, social media platforms, creator partnerships, and campaign execution.

Key Responsibilities

- Plan and execute influencer marketing campaigns across Instagram, YouTube, and other relevant platforms.

- Identify and research relevant influencers/creators based on brand requirements, audience, category, and campaign objectives.

- Build and maintain solid relationships with influencers, agencies, and talent managers.

- Coordinate with influencers throughout the campaign lifecycle, from brief sharing to content delivery and publishing.

- Negotiate commercials, deliverables, timelines, and campaign terms with influencers.

- Prepare influencer shortlists and campaign proposals based on client requirements.

- Track campaign performance and prepare reports covering reach, engagement, views, clicks, and other relevant KPIs.

- Ensure influencer content is aligned with brand guidelines and campaign objectives.

- Coordinate with internal creative, account management, and performance marketing teams.





- Monitor social media and influencer trends to identify new creators and opportunities.

- Manage multiple campaigns simultaneously while ensuring timely delivery.

Required Skills

- Strong understanding of influencer marketing and social media platforms.

- Good knowledge of Instagram, YouTube, and emerging creator platforms.

- Strong communication, negotiation, and relationship-management skills.

- Good understanding of influencer metrics such as reach, engagement rate, views, impressions, and conversions.

- Strong research and analytical skills.

- Ability to manage multiple campaigns and meet deadlines.

- Good presentation and client-management skills.

- Knowledge of influencer marketing tools/platforms will be an added advantage.

Preferred Qualifications

- Bachelor's degree in Marketing, Advertising, Communications, or a related field.

- 1–3 years of experience in influencer marketing, digital marketing, social media, or an agency environment.

- Experience working with brands, creators, influencer agencies, or talent management companies will be preferred.

📌 Influencer Marketing Specialist (Bengaluru)
🏢 HiveMinds
📍 Bengaluru