Key Responsibilities

- Manage end-to-end influencer marketing campaigns, from planning and execution to performance tracking.

- Identify, research, and shortlist relevant creators based on audience, engagement, content quality, and brand fit.

- Conduct creator outreach, negotiate commercials, and manage influencer relationships.

- Coordinate PR/gifting campaigns, including product selection, dispatches, and delivery tracking.

- Brief influencers on campaign objectives, deliverables, timelines, and brand guidelines.

- Ensure content quality, brand alignment, and timely submission/posting of deliverables.

- Track influencer campaigns and evaluate performance using metrics such as reach, engagement, views, clicks, and conversions.

- Maintain influencer databases, campaign trackers, and performance reports.

- Coordinate with internal teams such as Marketing, Creative, PR,



and E-commerce for smooth campaign execution.

- Stay updated on emerging creators, social media trends, and influencer marketing formats.

Requirements

- 3-7 years of experience in influencer marketing, creator partnerships, PR, or digital marketing.

- Strong understanding of Instagram, YouTube, and other social media platforms.

- Positive creator discovery, communication, negotiation, and relationship-management skills.

- Strong execution and follow-up skills with an eye for content quality.

- Experience with influencer marketing platforms and campaign tracking tools is a plus.

- Strong analytical skills to evaluate campaign ROI and influencer performance.

📌 Influencer Marketing Manager (Noida)
🏢 High Street Essentials
📍 Noida