Influencer Marketing Executive – Jewellery Brand

Location: Coimbatore, Tamil Nadu

Job Type: Full time | Work Location: In Person

Experience: 1–4 Years | Salary:upto ₹35000

About the Role

We are looking for a creative and results-driven Influencer Marketing Executive to build our jewellery brand’s presence through strategic influencer collaborations and engaging social media campaigns.

Key Responsibilities

- Identify and connect with relevant influencers, creators, and local personalities.
- Build and maintain an influencer database based on location, niche, audience, reach, and engagement.
- Negotiate collaboration rates, deliverables, timelines, and terms.
- Plan and execute campaigns for recent collections, festivals, weddings, launches, offers, and showroom events.
- Coordinate with influencers for Reels, posts, stories, YouTube videos, and other content.
- Ensure content follows brand guidelines and campaign objectives.
- Track campaign performance including reach, views, engagement, enquiries, leads, and conversions.
- Evaluate influencer performance and prepare campaign reports.
- Develop strong relationships with Coimbatore and Tamil Nadu-based influencers.
- Manage campaign budgets, payments, records, and timelines.
- Coordinate with marketing, creative, CRM, sales, and management teams.

Requirements
- 1–4 years of experience in Influencer Marketing, Social Media Marketing,



or Digital Marketing.
- Strong knowledge of Instagram, YouTube, Reels, and current social media trends.
- Experience in influencer identification, outreach, negotiation, and campaign management.
- Strong communication, coordination, follow-up, and negotiation skills.
- Ability to evaluate influencers based on reach, engagement, audience quality, and relevance.
- Good knowledge of Excel/Google Sheets.

Preferred Skills

- Experience with jewellery, fashion, beauty, retail, lifestyle, or luxury brands.
- Good network among Coimbatore/Tamil Nadu influencers and creators.
- Creative mindset with an understanding of trending content.
- Ability to manage multiple campaigns and deadlines independently.

Key Performance Areas

- Quality and number of influencer collaborations
- Campaign reach, engagement, and views
- Leads, enquiries, and showroom visits
- Cost-effectiveness and campaign ROI
- Brand awareness and social media growth

Why Join Us?

- Work with a growing jewellery brand.
- Collaborate with influencers across Coimbatore and Tamil Nadu.
- Exposure to jewellery, fashion, bridal, and lifestyle marketing.
- Opportunity to create impactful campaigns and grow professionally.

Pay: Up to ₹35,000.00 per month

Benefits

- Leave encashment
- Provident Fund

Work Location: In person

📌 Influencer Marketing Executive – Jewellery Brand (Coimbatore)
🏢 DAR Jewellery
📍 Coimbatore