Job Title: Head - Media

Location: Andheri East, Mumbai, Maharashtra

Work Mode: Work from Office

Experience - 11+ years

CTC Range: Rs. 22 lakh per annum, depending on experience and role fit

Learn more at: http://www.asymmetrique.com

Key Responsibilities:

1. Strategy Development and Implementation:

● Develop and implement comprehensive digital media strategies that align with client business objectives.

● Collaborate with cross-functional teams to integrate media strategies with overall marketing campaigns.

● Tailor strategies to various digital platforms, including social media, search engines, and programmatic advertising.

● Ensure alignment of digital media strategies with client brand guidelines and messaging.

2. Budget Management:

● Manage and allocate digital media budgets to achieve the best return on investment.

● Develop bidding strategies for digital media buys across various platforms.

● Provide clients with detailed financial projections, ensuring transparency in media spending.

● Optimize budget allocation based on performance data to maximize efficiency.

3. Client Relationship Management:

● Build and maintain strong relationships with clients, understanding their business needs and objectives.

● Act as a trusted advisor, providing strategic guidance on digital media initiatives.





● Ensure client satisfaction by delivering results that meet or exceed expectations.

● Regularly communicate with clients to update them on campaign performance and address any concerns.

4. Team Leadership and Collaboration:

● Lead and mentor a team of media planners, buyers, and analysts, fostering a team-oriented work environment.

● Ensure the team is up-to-date with the latest digital media tools, platforms, and best practices.

● Work closely with creative, performance, and analytics teams to ensure cohesive and effective campaigns.

● Drive innovation within the team, encouraging creative solutions to media challenges.

Requirements:

● 11+ years of experience in Digital Media and Growth Marketing with a proven track record of managing significant ad spend.

● Deep understanding of digital marketing solutions, including programmatic advertising, social media, SEO/SEM, CRM, and analytics.

● Strong negotiation skills for bidding on and purchasing digital properties, ensuring client satisfaction and competitive advantage.

● Proficiency in online monitoring and measurement platforms like Omniture, Google Analytics,

Facebook Insights, and HootSuite.

● Highly analytical mindset with strong skills in Microsoft Excel, Tableau, or similar tools for data analysis and reporting.

📌 Head of Media (Mumbai)
🏢 Asymmetrique
📍 Mumbai