MANDATORY REQUIREMENTS

- Experience leading marketing for a consumer or D2C brand.
- Strong understanding of both brand and performance marketing.
- Strong understanding of CAC, LTV and contribution margin.
- Robust creative and aesthetic judgement.

ABOUT THE CLIENT

Our client is a growing Indian consumer brand operating in the home fragrance and lifestyle space. The business is digital-first and founder-led, with an opportunity for the marketing leader to play a key role in shaping and scaling the brand.

JOB ROLES & RESPONSIBILITIES

- Own the overall brand positioning and ensure consistency across website, packaging, retail, quick commerce and other consumer touchpoints.
- Build an integrated marketing strategy connecting brand, content, performance, CRM and trade marketing.
- Ensure brand and performance marketing work together toward measurable business outcomes.
- Convert consumer research, reviews and social listening into positioning,



messaging and product opportunities.
- Structure and strengthen the marketing function across brand, content, creative and performance.
- Drive marketing decisions based on CAC, LTV, contribution margin and repeat rate.
- Build a measurable consumer growth engine and improve overall marketing efficiency.

QUALIFICATION & EXPERIENCE

- Up to 6 years of experience.
- Preferably from a consumer brand.
- Experience with a digitally native or D2C business in categories such as beauty, personal care, home, wellness or lifestyle would be relevant.

OTHER DETAILS

Reporting To: Founders

Industry Target: D2C, FMCG, beauty, personal care, wellness, home, lifestyle or other consumer-facing categories

Work Model Arrangement: Onsite

Job Location: Noida/NCR

📌 Head of Marketing (Delhi)
🏢 SKS Enterpprises
📍 Delhi