Head of Marketing (Real Estate experience is a must)

Position Overview

We are looking for an experienced and dynamic Head of Marketing to lead the marketing function for an established 20-year-old real estate brand.

The ideal candidate will be a strategic marketing leader with 15 years of relevant experience in the real estate industry, with a strong understanding of residential real estate, brand building, project marketing, digital marketing and performance-led customer acquisition.

This is a senior leadership role that will be responsible for developing and executing the organisation's overall marketing strategy, strengthening the brand's market position and driving business outcomes across multiple projects.

Key Responsibilities

Brand Strategy & Positioning

- Lead the overall marketing and brand strategy for the organisation.
- Strengthen and evolve the positioning of a well-established 20-year-old real estate brand.
- Develop clear brand architecture across the corporate brand and individual projects.
- Ensure consistency in brand identity, communication and customer experience across all touchpoints.
- Identify opportunities to modernise the brand while retaining its legacy, credibility and equity.

Project Marketing
- Develop comprehensive marketing strategies for residential real estate projects from pre-launch through launch, sustenance and sales closure.
- Define project positioning, target audiences, communication strategy and go-to-market plans.
- Work closely with sales teams to align marketing activities with inventory movement, sales targets and revenue objectives.
- Develop differentiated strategies for premium, luxury, mid-segment and other relevant real estate categories.
- Monitor market trends, competition, pricing and customer behaviour to continuously optimise campaigns.

Marketing Budget Management
- Take complete ownership of an annual marketing budget of approximately ₹50–70 Crore.
- Allocate budgets across brand, digital, performance marketing, media, outdoor, events, content, PR and other marketing channels.
- Ensure optimum utilisation of the marketing budget with a strong focus on ROI and cost efficiency.
- Develop annual and project-wise marketing budgets and track spends against approved plans.
- Establish measurable KPIs for every major marketing initiative.

Digital & Performance Marketing




- Lead the organisation's digital marketing and performance marketing strategy.
- Drive lead generation, customer acquisition and conversion through digital platforms.
- Work closely with performance agencies and internal teams to improve CPL, lead quality, conversion and overall ROAS.
- Develop data-led marketing strategies using CRM, analytics and customer insights.
- Ensure effective integration between digital marketing, CRM and the sales funnel.

Media & Integrated Marketing
- Develop integrated media strategies across: Social Handles, Print, Outdoor, Digital, Social Media, Search, Performance Marketing, Events & Activations, PR & Influencer Marketing, Content & Brand Films
- Evaluate media effectiveness and continuously optimise the media mix.
- Lead negotiations and relationships with major media partners, agencies and marketing vendors.

Customer & Market Understanding
- Develop a deep understanding of the real estate consumer, including changing purchase behaviour, motivations and decision-making patterns.
- Conduct market and competitor analysis to identify opportunities and threats.
- Use customer insights to develop sharper positioning and communication strategies.
- Track emerging trends in real estate marketing, technology, digital behaviour and customer acquisition.

Agency & Partner Management
- Lead relationships with advertising, creative, media, digital, PR, content and other specialist agencies.
- Build a high-performing agency ecosystem capable of delivering large-scale integrated campaigns
- Ensure agencies are aligned with business objectives, timelines and budgets.
- Evaluate agency performance and drive accountability against agreed KPIs.

1. Leadership & Team Management

- Build, mentor and lead a high-performing internal marketing team.
- Establish clear roles, responsibilities, KPIs and performance expectations.
- Develop a culture of innovation, accountability and data-driven decision-making.
- Identify capability gaps and build the right internal and external resources.
- Work closely with senior leadership, sales, finance,



product and business teams.

Key Qualifications & Experience

- 15 years of overall professional experience.
- Mandatory experience in the real estate industry.
- Strong experience in residential real estate marketing.
- Proven experience handling annual marketing budgets of ₹50–70 Crore or more.
- Experience in managing large-scale integrated marketing campaigns.
- Strong understanding of brand marketing as well as performance marketing.
- Experience working with multiple agencies and external marketing partners.
- Demonstrated ability to connect marketing investments with business and sales outcomes.
- Strong leadership, strategic thinking and stakeholder management capabilities.

Ideal Candidate Profile We are looking for someone who is more than a traditional marketing head.

The ideal candidate should be a business-oriented marketer who understands that real estate marketing is ultimately about building the brand while delivering measurable business results.

The candidate should have

- Strong strategic and analytical thinking.
- Excellent understanding of the real estate market.
- Proven ability to manage large marketing budgets.
- Strong commercial and ROI orientation.
- Excellent communication and presentation skills.
- Ability to work closely with senior management and business heads.
- Strong negotiation and agency management skills.
- Ability to operate in a fast-paced, high-growth environment.
- A balance of brand thinking, creative thinking, digital expertise and business acumen.

Reporting Reports to: Chief Marketing Officer

Location: North Bengaluru

What Success Looks Like

Within the first 12–18 months, the successful candidate should be able to:

1. Strengthen the overall brand positioning of the 20-year-old organisation.
2. Establish a clearly defined annual marketing strategy.
3. Build an effective and accountable marketing ecosystem.
4. Optimise the ₹50–70 Crore annual marketing investment.
5. Improve marketing ROI and lead quality.
6. Strengthen digital and performance marketing capabilities.
7. Create differentiated project-level marketing strategies.
8. Build stronger alignment between Marketing and Sales.
9. Develop a high-performing internal marketing team.
10. Establish the organisation as one of the stronger and more differentiated real estate brands in its market.

📌 Head of Marketing (Bengaluru)
🏢 Surya Developers
📍 Bengaluru