About the Role

UNIMIG is looking for an experienced and commercially driven Head of Growth to lead our growth strategy across Australia, the USA, India and other international markets.

This is a senior, hands-on leadership role responsible for building and scaling our growth function across performance marketing, ecommerce, conversion optimisation, lifecycle marketing, SEO, content and creative.

You will be responsible for turning marketing investment, website traffic and our customer database into measurable revenue growth.

We are looking for someone who understands the numbers, identifies growth opportunities, builds experiments, leads specialists and takes ownership of commercial results.

Key Responsibilities

Growth Strategy

- Own and execute UNIMIG's overall growth strategy across international markets.
- Develop market-specific growth strategies for Australia, USA, India and future markets.
- Identify customer acquisition, conversion, retention and revenue opportunities.
- Build quarterly and annual growth plans with measurable commercial targets.
- Identify bottlenecks throughout the customer journey and develop strategies to improve them.

Performance Marketing

- Oversee paid acquisition across Meta, Google, YouTube, TikTok and emerging channels.
- Manage and mentor internal performance marketing and media buying specialists.
- Drive improvements across CAC, ROAS, MER and customer lifetime value.
- Develop structured testing frameworks for audiences, creative, offers, landing pages and campaigns.
- Analyse channel performance and determine where marketing budgets should be allocated.

Ecommerce & CRO

- Own ecommerce growth and conversion performance across UNIMIG websites.
- Work closely with UX/UI designers, developers and product teams to improve the customer journey.
- Build and manage an ongoing CRO and experimentation roadmap.
- Analyse funnels, landing pages, product pages, checkout flows and customer behaviour.
- Improve conversion rate, average order value, lead generation and customer engagement.

Lifecycle, CRM & Retention

- Develop strategies across email, SMS, automation and lifecycle marketing.
- Oversee customer segmentation, onboarding, nurture, retention, win-back and post-purchase journeys.
- Improve repeat purchase rates and customer lifetime value.




- Work with CRM and lifecycle specialists to continuously test messaging, offers and automation.

SEO, Content & Organic Growth

- Oversee SEO strategy across multiple countries and languages.
- Work with SEO specialists, content writers and subject matter experts to grow organic visibility.
- Develop strategies across educational, product, comparison and industry content.
- Build visibility across traditional search engines and emerging AI-driven discovery platforms.
- Develop digital PR, backlink and industry authority strategies.

Creative & Brand Performance

- Connect growth strategy with creative production.
- Provide designers and creative specialists with explicit, data-backed briefs.
- Build a structured creative testing system for paid advertising.
- Analyse which concepts, hooks, messages and formats generate the strongest commercial results.
- Ensure creative output remains consistent with UNIMIG's brand while continuously testing new approaches.

Analytics & Reporting

- Track revenue, CAC, ROAS, MER, conversion rate, AOV, retention, LTV and other key growth metrics.
- Use analytics and customer data to understand marketing performance.
- Develop dashboards that provide management with clear visibility into growth performance.
- Establish reliable attribution and measurement frameworks.
- Use data to drive decisions rather than assumptions.

Team Leadership You will help build and lead a multidisciplinary growth team across:

- Performance Marketing / Media Buying
- Lifecycle / CRM Marketing
- SEO
- Content & Copywriting
- Graphic Design
- UX/UI Design
- CRO
- Creative Strategy
- Marketing Analytics

You will also work closely with our software development, ecommerce, product, sales and international teams.

What We're Looking For

- 7+ years of experience across growth, ecommerce, digital marketing or performance marketing.
- Previous experience leading a growth or digital marketing team.
- Proven experience scaling customer acquisition through paid digital channels.




- Strong knowledge of Meta Ads, Google Ads and TikTok Ads.
- Strong understanding of ecommerce funnels and conversion rate optimisation.
- Experience with CRM, lifecycle marketing and marketing automation.
- Good understanding of SEO and content marketing.
- Strong analytical skills and confidence working with marketing and ecommerce data.
- Experience building and managing experimentation programs.
- Ability to lead designers, marketers and specialists while maintaining accountability for results.
- Strong commercial understanding and ability to connect marketing activity directly to revenue.
- Excellent written and verbal communication skills.
- Comfortable working in a fast-growing international business.
- Strong ownership mentality and willingness to take responsibility for outcomes.

Highly Regarded Experience in any of the following would be highly regarded:

- International ecommerce or multi-market businesses
- D2C or digitally driven consumer brands
- B2B and B2C businesses
- Meta Ads and Google Ads
- GA4 and Google Tag Manager
- Klaviyo, Customer.io or similar platforms
- Shopify or headless ecommerce
- CRO and A/B testing platforms
- Heatmaps and behavioural analytics
- Marketing attribution platforms
- AI-assisted marketing and analytics workflows
- Working closely with software development and product teams

What Success Looks Like

- Increased customer acquisition and marketing efficiency.
- Higher ecommerce conversion rates and revenue.
- A structured creative testing and experimentation program.
- Improved customer retention and lifecycle performance.
- Stronger organic search and content performance.
- A high-performing internal growth team.
- Reliable reporting and accountability across the marketing function.
- Successful growth of UNIMIG across existing and new international markets.

About UNIMIG UNIMIG is an established welding and industrial equipment brand with a growing global presence.

We design and develop welding machines, plasma cutters, welding helmets, torches, consumables and related equipment for professional and enthusiast markets.

This is an opportunity to join UNIMIG at an important stage of our international growth and play a major role in building the team, systems and strategy behind our next stage of expansion.

📌 Head of Growth (Pune)
🏢 Unimig
📍 Pune