About TwinMind:

TwinMind is building an AI "second brain" — an app that passively captures ambient speech (with permission), transcribes it on-device, and turns your meetings, lectures, and conversations into a personal knowledge graph that powers AI-generated notes, to-dos, follow-up emails, and answers to anything you've heard or said.

Why we're different:

- A world-class founding team: Founded March 2024 by Daniel George, Sunny Tang, and Mahi Karim — AI scientists whose combined backgrounds span Google X (the Moonshot Factory), applied AI leadership at JPMorgan, Wolfram Research, and a contribution to the Nobel Prize–winning LIGO gravitational-wave discovery.

- Backed by top investors: $9M seed led by Streamlined Ventures, with participation from Sequoia Capital, Rocketship VC, among others

- Real technical moats: On-device + cloud audio processing that runs 16–17 hours continuously without draining battery; our proprietary Ear-3 speech model supports 140+ languages with speaker diarization, available via API to developers and enterprises.

- Multi-surface product: iOS, Android, Mac, Windows, Apple Watch, and a Chrome extension that adds browser context (email, Slack, Notion) to your second brain.

- Global traction: A rapidly growing global user base that has multiplied several-fold since our seed round. The US is our largest market, with strong organic pull from India, South America, Southeast Asia, Africa and Europe. Professionals make up the majority of our base, with students a strong second segment.

- Privacy-first: We don't train models on user data. Audio is processed locally; transcripts stay on your device unless you opt into cloud backup.

We monetize via a freemium model (Pro subscription + API) and are now moving from product-led early adoption to deliberate, scaled growth. That's where you come in.

The Role:

As Head of Growth, you will own the full growth engine — acquisition, activation, free-to-paid conversion, retention, and monetization — across our consumer app, Chrome extension, and emerging API/enterprise motion. You'll be our first senior growth leader, working directly with the founders.

We are past the "prove the product" stage and are now scaling aggressively. We are well-capitalized and prepared to invest meaningfully behind growth — including significant performance marketing budgets — provided every dollar is deployed with clear unit economics. You will have real budget, real ownership, and the mandate to build a repeatable, measurable growth machine across the US, India, and other high-potential markets.

Key Responsibilities:

- Own the growth model end-to-end: Define the north-star metric and build the funnel instrumentation, dashboards, and experimentation cadence for acquisition → activation → retention → revenue.

- Free-to-paid conversion: Design and run experiments on paywalls, pricing, trials,



and packaging to materially lift conversion from our large free base to Pro subscribers.

- International expansion: Build market-specific playbooks for high-traction geographies (India, Brazil, Southeast Asia, and other emerging markets) — localized pricing, payment methods, positioning, and channel mix.

- Performance marketing at scale: Own the paid acquisition engine — Meta, Google/UAC, Apple Search Ads, YouTube, and programmatic — from creative strategy and audience testing to budget allocation and scaling, with disciplined CAC/LTV and payback economics. Our attribution stack (MMP) and analytics foundation are already in place with baseline CAC established — your job is to scale spend efficiently on top of it, layering in incrementality testing as budgets grow.

- Organic channel strategy: Complement paid with ASO/SEO, content, referrals/virality loops, and influencer and community programs to keep blended CAC healthy as spend scales.

- Activation & onboarding: Partner with product and engineering to reduce time-to-value (first captured meeting, first "aha" recall moment) and improve D1/D7/D30 retention.

- Pricing & monetization: Own pricing research and regional pricing strategy across consumer Pro, Max tiers and enterprise offerings.

- Build the team: Hire and lead a small, high-leverage growth pod (growth PM, analyst, lifecycle marketer) as the function scales.

- Voice of the market: Feed market and competitive intelligence and user insight back into the product roadmap.

Skills Required:

- Deep fluency in product-led growth (PLG) and freemium subscription economics (conversion, churn, expansion, LTV/CAC, payback).

- Strong experimentation rigor: A/B testing, funnel analytics, cohort analysis; hands-on with tools like Amplitude/Mixpanel, AppsFlyer/Adjust, SQL a big plus.

- Performance marketing expertise (must-have): Hands-on experience managing and scaling large paid acquisition budgets across Meta, Google App Campaigns, Apple Search Ads, and YouTube — including creative testing frameworks, bid/budget optimization, attribution (MMPs like AppsFlyer/Adjust, SKAN), and scaling spend while protecting CAC and payback windows.

- Proven ability to grow consumer mobile apps (iOS + Android) — ASO, store conversion, subscription paywalls, and mobile retention mechanics.

- Experience with emerging-market growth (India, Brazil, SEA): localized pricing, UPI/local payments, vernacular positioning, and low-CAC channel building.

- Lifecycle and retention marketing:



push/email/in-app messaging strategy that drives habit formation without feeling invasive.

- Comfort operating in 0→1 ambiguity at a seed-stage startup: scrappy, hands-on, willing to run campaigns yourself before hiring.
- Excellent communication and stakeholder management with technical founders.

- Bonus: familiarity with AI/productivity tools, developer/API go-to-market, or B2B2C motions.

Qualifications:

- 7–12 years in growth, with at least 3 years leading growth at a consumer app, SaaS, or AI product company.

- Demonstrated track record of scaling a product from tens of thousands to millions of users, or meaningfully improving paid conversion/revenue at scale.
- Experience at a venture-backed startup (seed to Series B) strongly preferred.
- Bachelor's degree in engineering, business, or related field; MBA optional — outcomes matter more than credentials.

- Comfortable working remotely with some overlap across US time zones for founder collaboration.

Your first 90 days: Days 1–30 — Learn & Diagnose

- Deep-dive into the product, the existing analytics/attribution stack, and current funnel; interview users across segments and geographies.
- Audit the full funnel: install → activation → habit → paid conversion → retention. Identify the top 3 leaks.
- Review existing CAC baselines by channel and market; pressure-test attribution quality and identify where current spend is most and least effective.
- Align with the founders on the north-star metric and growth targets.
- Map market landscape and pricing benchmarks across key geographies.

Days 31–60 — Quick Wins & Spend Ramp

- Launch the first wave of high-confidence experiments (onboarding flow, paywall placement/timing, pricing tests in 1–2 markets).
- Begin ramping paid spend on the most productive existing channels against baseline CAC; open structured tests on 1–2 new channels and stand up a creative testing pipeline.
- Stand up a weekly growth review and experimentation cadence with clear hypotheses and success criteria.
- Ship an India-market pilot: localized pricing + payment methods + one scalable acquisition channel.
- Define the hiring plan for the growth pod.

Days 61–90 — Scale Spend & Systemize

- Scale winning paid channels aggressively with clear CAC/payback guardrails; kill what isn't working.
- Present a 12-month growth strategy and budget to the founders: paid spend ramp plan, channel mix, conversion targets, international roadmap, and team plan.
- Deliver measurable movement on at least one core metric (e.g., free-to-paid conversion, CAC efficiency, or D30 retention).
- Begin first growth hires (performance marketer likely among the first).

TwinMind is an equal opportunity employer. We're privacy-obsessed, user-first, and building the memory layer for human intelligence. If that excites you, we'd love to hear from you.

📌 Head of Growth (India)
🏢 TwinMind
📍 India