1.

Marketing

Strategy &

- Planning

- - Develop annual and quarterly marketing strategies aligned with business and sales objectives.

- Prepare marketing calendars for project launches and campaigns.

- Define project positioning, branding, and communication strategies.

- Plan marketing budgets and monitor expenditure.

2.

Brand

Management

- - Build and maintain a robust corporate and project brand identity.

- Ensure consistency across all branding and communication materials.

- Manage corporate branding, signage, brochures, and promotional collateral.

- Enhance brand visibility across online and offline platforms.

3. Lead Generation

- - Drive qualified lead generation through digital, print, outdoor, events, and referral campaigns.

- Optimize cost per lead (CPL) and lead quality.

- Coordinate with Sales and CRM teams to improve lead conversion.

- Monitor campaign effectiveness and optimize performance.

4.

Digital

Marketing

- - Manage SEO, SEM, Google Ads, Meta Ads, YouTube campaigns, email marketing, and social media marketing.

- Oversee website performance and landing page optimization.

- Track digital campaign KPIs and ROI.

- Work with agencies to improve digital presence and customer engagement.

5. Advertising &
- Media Management

- - Plan ATL and BTL marketing campaigns.

- Manage media buying and vendor relationships.

- Coordinate newspaper advertisements, hoardings, radio, television, and outdoor branding.

- Ensure timely release of advertising materials.

6. Events &
- Promotions





- - Organize project launches, exhibitions, Channel Partner meets, customer engagement programs, and promotional events.

- Coordinate promotional activities with Sales and Sourcing teams.

- Manage event budgets and execution.

7.

Market

Research &

- Competition Analysis

- - Conduct market research on customer preferences, pricing, demand, and competition.

- Monitor competitor campaigns and market trends.

- Recommend pricing and promotional strategies to management.

8. Team Leadership

- - Lead, mentor, and develop the marketing team.

- Set departmental KRAs and KPIs.

- Conduct performance reviews and training.

- Manage external agencies, consultants, and vendors.

9. Budget &
- Vendor Management

- - Prepare and manage the annual marketing budget.

- Monitor vendor performance and negotiate contracts.

- Ensure optimum utilization of marketing resources.

- Control campaign costs while maximizing ROI.

10. Reporting &
- MIS

- - Prepare weekly and monthly marketing reports.

- Present campaign performance, lead generation, and ROI analysis to management.

- Maintain dashboards for campaign performance, marketing spend, and lead quality.

11. Compliance &
- Governance

- - Ensure all marketing communications comply with RERA, ASCI guidelines, and applicable legal requirements.

- Obtain necessary approvals before publishing marketing materials.

- Maintain brand guidelines and corporate communication standards.

📌 Head - Marketing (Mumbai)
🏢 Trescon
📍 Mumbai