Roles and Responsibilities :

- Develop and execute the overall marketing strategy aligned with business andrevenue objectives.

- Brand Unification

Develop and execute a roadmap to unify brand narratives across Dr. Shikha Sharma, Vedique and Unitus into a cohesive, compelling identity.
- D2C Growth Strategy

Own CAC, LTV, retention, and conversion funnels across advisory services and consumer products and academy.
- Performance Marketing

Scale Meta, Google, WhatsApp and referral-led acquisition strategies while optimizing for ROI and high- LTV segments. Drive customer acquisition, lead generation, brand awareness, and revenue growth.

- Organic & Community Growth

Build an owned media engine—SEO, content, email, influencer partnerships—that aligns with our trust- based health positioning.
- CRM & Retention

Work closely with the CRE and service delivery teams to improve renewal and rejoin rates. Build loyalty and win-back programs.
- Lead, mentor,



and manage the marketing team and marketing agency to achieve defined goals and KPIs.
- Cross-Functional Leadership

Collaborate with Product, Sales, and Ops to align messaging, positioning, and monetization.

Job Requirements :

- MBA/PGDM in Marketing, Business, Communications, or related field
- 8–12+ years of experience in Marketing, Growth, Digital Marketing, or a related field.
- Strong experience working with startups, high-growth companies, or businesses in the scaling stage.
- Strong commercial and business acumen with a revenue and ROI-focused mindset.
- Ability to work independently, take ownership, and operate effectively in a fast-paced startup workplace.

- Marketing and Communication skills

- Social Media Marketing skills

- Web Content Writing skills

- Web Analytics skills
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills

📌 Head Marketing and Business Development (New Delhi)
🏢 Nutriwel Health
📍 New Delhi